Virtual Footwear To Lead Shopping Revolution
Wearable technology has taken on new meaning with the launch of Lacoste’s new augmented reality app.
Fans of the French brand can now scan and try on trainers in store using their phones thanks to a partnership with developer Engine Creative.
By placing a foot on a floor graphic, shoppers can virtually wear items off the shelves and from online stock.
The app, which will be available for use in concessions as well as standalone stores, also gives potential buyers information about the shoe and offers the chance to make the purchase or share images via social media.
Engine Creative’s managing director, Matt Key, said: “Augmented Reality offers retailers a new way of delivering immersive digital experiences in the real world. It’s perfect for the young target audience.”
Currently only pieces from Lacoste’s streetwear extension brand, LCST, feature. However, Key hinted that the innovation could soon roll out to other lines, including clothing: “The LCST app can also be easily updated to include new products, enabling Lacoste to build a long term relationship with users on their mobiles.”
A number of brands have attempted to bridge the gap between retail and technology in recent months.
In April Topman launched a service which gives shoppers access to a virtual changing room where they can try on and share t-shirts.
Meanwhile, adidas Originals has laid out plans to future-proof its outlets worldwide with in-store Wi-Fi lounges and mobile charging points.
LCST features flip flops, canvas, mid-top and running style trainers. Price range between £22 and £57.