Lacoste Serves Up Two New Collections
Sportswear giant Lacoste has made two new additions to its SS14 catalogue. The launch of the Match Point and Maritime collections come a little over a month after the French firm unveiled its latest campaign.
According to designers, the styles of both are driven by a desire to fuse sport with the demands of a functional city wardrobe. The latest offerings rely heavily on distinctive colour ways, high visual graphics and the use of soft, light fabrics.
Match Point stems from 80-year-old Lacoste’s long-standing relationship with the tennis world. As a result the line revisits many of its iconic staples, namely its polo shirt and blazers, in a selection of whites, navies, and greys.
However, it also introduces slight tweaks to the originals, such as herringbone knitted effects and needle drop details on collars. The collection also offers a fully front-buttoned polo, while the remaining pieces feature ribbed waist bands and rib collars.
A single men’s bag rounds off the line. The Ryan Vertical shopper offers tones of off-white with navy leather detailing.
The brand is also celebrating the simultaneous launch of its Maritime collection: the Alphabet Marin. This sees Lacoste designers make use of at-sea signal flags, with the concept brought into a modern environment.
“Think ‘urban sailor’,… Or in short, a sailing wardrobe adapted to the street” the brand says.
Once more, the collection focuses on the polo shirt, with the addition of maritime flags woven on the back of each. Gabardine trousers accompany the tops in shades of beige and navy, with flag details featured above the back right pocket. Finally, a graphic sweatshirt and navy technical windbreaker cap the men’s collection.
Accessories include two bags, both in petit piqué PVC, and inscribed with a unique take on the maritime flag alphabet.
The Match Point and Maritime collections are available in store and online at Lacoste.com now. Retail prices start from £55 for t-shirts, £95 for short sleeve shirts, £100 for polos, and £105 for long sleeve shirts.