Levi’s Sells Made & Crafted Online For First Time
Premium denim specialist Levi’s is offering its Made & Crafted range online for the first time since launching. The label confirmed its diffusion line’s spring/summer 2014 collection is the first to be launched virtually.
Denim of different cuts and styles, along with shirts and outerwear, have now been made available on the brand’s website in a move fans have been calling out for since 2010.
Made & Crafted produces iconic clothing with a contemporary twist. Using influences from traditional workwear, sportswear and military uniform styling, the premium line takes a more considered approach to classic denim.
Levi’s denim is produced from the finest materials around the world, transformed into contemporary fits.
The new collection goes beyond hand-dyed indigo colours, accompanied by a vibrant lookbook in collaboration with surfing publication WAX.
Moving away from the traditional American aesthetic the line is recognised for, the SS14 offering is inspired by the extreme sport and has a more leisurely feel.
To celebrate the online launch, Levi’s official website is offering free shipping on all Made & Crafted items for a limited time only. Prices range between £65 for T-shirts and £675 for luxury jackets.
The line is also available at MATCHESFASHION.COM, Liberty, Harvey Nichols and Oki-ni.