Four New Men’s Bags To Mark Hybrid Launch
Louis Vuitton is extending its long standing relationship with the automobile industry by teaming up with BMW on a range of luggage.
The French fashion house has created a four-piece line crafted in carbon fibre to tie in with the launch of the German manufacturer’s i8 model, unveiled this week.
Each bag has been measured and constructed to fit in its own place within the sports car, which is the group’s first plug-in and second from the i divison.
A small natural leather weekend holdall and hard shell briefcase has been designed for the rear seats, while a microfibre garment bag is intended for the car’s parcel shelf, and a larger Damier fabric weekend model for the boot.
Designers at LMVH-owned Vuitton, which released its first car trunk in 1897, claim the range is lighter its traditional canvas bags.
Despite the inclusion of aluminium metallic parts such as the brand’s famous padlock, the use of carbon fibre means the bags can been produced with 35 per cent less weight.
Head of special orders and great grandson of the House’s founder, Patrick-Louis Vuitton said the collaboration “epitomises shared values of creativity, technological innovation and style.”
Hoping to attract similar buyers, prices for the bags start at £2,570 for the garment holder and go up to £4,300 for the larger weekend style.
All four bags are available to buy now online and at the New Bond Street store.
17-19 New Bond Street,
Tel: (0)207 399 4050