Lyle & Scott Reveals Collaborations For AW14
Scottish knitwear firm Lyle & Scott has officially announced two collaborative projects for the AW14 season. The move will see the brand, under the direction of Carolyn Massey, pair with award-winning menswear designer Jonathan Saunders and David Keyte of Universal Works.
Lyle & Scott used its blog to reveal early images of both collaborations and to confirm both will be released in time for AW14.
Glasgow born Saunders has a Scottish hailing in common with the brand, as well as his signature use of colour, pattern and graphics.
Saunders won the Breakthrough Menswear Designer award at GQ‘s Man of the Year Awards in September. The 36-year-old also picked up the Emerging Talent award at the 2012 British Fashion Awards.
Full details of the designer’s capsule collection for the brand have already been unveiled here on the FashionBeans news feed.
Meanwhile, Universal Works has set out to fuse the heritage of great British clothing with a modern, international feel. The 11-piece range is significantly smaller than Saunders’ offering. It also favours different products, opting for knitwear, polo shirts, flannel shirts and woollen accessories.
According to owner David Keytes, the brand has a core belief in garments that are “wearable; sustainable and affordable; clothes that reflect the personality of the owner; real honest menswear that defies the trends and whims of fashion.”
The approach of Universal Works is one shared with Lyle & Scott. Both defy the high street and aim to develop products that are not driven by trends. While the styling and design of Lyle & Scott is dictated by its 140-year history, the personal history and experiences of Keyte is what decides the artistic direction of Universal Works.
Both lines will preview in a static presentation at London Collections: MEN this week. International fans of the brand will also get a chance to see it at Capsule in Paris from January 17th to 19th.