Brands Join To Create Rucksack-Come-Tote
Serial collaborator Margaret Howell continues to focus on functionality through the brand’s latest joint project with Yoshida.
The firm has taken stock of a new bag, made exclusively for Howell by the Japanese company, which can be used as both a rucksack and a tote.
The two-way model, made from lightweight cotton canvas, features an exterior zip and patch pocket. It also includes two interior side pockets and a large exterior zip. It comes in three colourways, navy, black, and grey.
In addition to the flexible webbing straps and side adjusters, the bucket bag shape is also water repellent.
It marks the second time the two names have collaborated. In 2012 the pair released a cotton canvas bag made using parachute cotton.
Founded in the 1980s, now with over twenty stores in Japan, Yoshida became famous for its wallets and backpacks.
Initially a menswear-only designer, Margaret Howell also has a large Asian presence.
The British firm, which has previously collaborated with names such as Mackintosh, Baracuta and Norman Walsh, has ninety stores in Japan on top seven London outlets.
The Margaret Howell x Yoshida two-way backpack is available to purchase now in store and online, retailing at £345.