Collaborative GBA-400M Features Bluetooth Connectivity
G-Shock is to enter the wearable technology market as part of its ongoing partnership with British designer Matthew Miller.
The pair has unveiled the soon-to-launch design based on G-Shock’s G’Mix model, which comprises a black rubber watch complete with Bluetooth.
The connectivity is intended to sync with a dedicated smartphone music app, allowing wearers to control audio settings, add live effects to simulate concert sounds and identify songs playing nearby.
Additional details on the GBA-400M timepiece include a silver clasp engraved with Miller’s initials.
To promote the release, the Royal College of Art graduate worked with director Liam Gleeson to create a short CGI film which “highlights the watch’s capabilities through an exploration of movement, technology and music”.
The clip also displays the full retail package, including a pair of Urban Ears headphones, all packaged in a fast food style; a nod to Miller’s “cultural consumption philosophy”.
Only 50 of the Matthew Miller x G-Shock GBA-400M watches will be made available to buy later this month. Harrods, Oki-Ni, Matthew Miller’s webstore, G-Shock and Casio have been confirmed as the official stockists. The full package is set to retail at £250.