Installation To Follow Collection
Alexander McQueen’s diffusion line, McQ, has confirmed it will launch a pop-up shop at Selfridges this September as part of its collaboration with Japanese artist Yoshiyasu Tamura.
The boutique and accompanying installation will be based around Tamura’s Angry Bunny design, which featured across pieces in the luxury label’s SS14 collection and has returned for AW14.
Expanding on the original artwork, the second offering contains a new Samurai Bunny, printed in a manga comic strip style across t-shirts, denim, outwear, footwear and bags.
Illustrations appear in black and white patchwork and all-over prints across the pieces.
Speaking about the collaboration, McQ’s brand director, Andy Rogers, said: “The McQ design team were inspired by Japan, everything from its artwork to its music scene and even its biker gangs.”
“The Angry Bunny from our summer collection was a big hit with customers and we wanted to carry it through into the new season,” he added.
This is not McQ’s only collaboration for the coming months. The London-based label recently unveiled a team up with sports brand Puma, due for release in August.
The McQ x Yoshiyasu Tamura autumn/winter 2014 collection is available now online and at selected stockists.
Prices in the collection range from £155 for t-shirts, up to £1,350 for leather jackets.
The pop-up shop and installation will arrive at Selfridges in London during September. It is not yet known how long it will run for.
McQ x Yoshiyasu Tamura