F&F Launches Sportswear Range
Tesco is on the heels of H&M and other high street stores as the chain launches its own sportswear collection. The release of the active range for men and women, dubbed F&F Active Performance, coincides with the brand’s online ’30 Days to Fitness’ programme.
The 25-piece men’s collection features water resistant lightweight tops, cotton slogan t-shirts and zip-up gilets.
Fabrics have been selected with working out in mind, from mesh linings that aid air circulation to passerelle: a range of durable polymer technologies which increase the amount of sweat absorbed.
The new range also includes trainers, headbands, snoods and backpacks for use both in and out of the gym.
F&F Active’s 30 Days to Fitness programme is based on training three times a week for half an hour and incorporates workout videos and nutritional advice. The personal trainer for the initiative is heavyweight boxer Shazad Ali.
“As a kid in the boxing gym we had ‘train hard and reap the rewards’ engraved on the wall. It doesn’t matter what you do just always give it your best. In training always push yourself to your full potential.”
Shazad Ali, Personal Trainer
The F&F Active Performance collection is available now from F-F.com and selected Tesco stores with prices starting at £6 and going up to £32.