US Brand’s Menswear To Make European Debut
Menswear from Michael Kors will be on sale in one of its own stores outside the US for the very first time this autumn.
The luxury brand has signed on a 15,000 sq ft flagship on London’s Regent Street.
The space is the firm’s largest in Europe to date, pushing bosses to include the men’s line, currently only available at the SoHo flagship in New York.
Michael Kors menswear includes clothing, accessories, fragrances and watches. Average prices range between $75 (£44) for T-shirts to $598 (£348) for bags.
Chief executive John D Idol described the central London road as a “vibrant and exciting” shopping destination, adding it’s the perfect place to “present our men’s retail concept to Europe.”
It comes as part of a £1bn regeneration of the area, overseen by The Crown Estate’s W5 development.
The new outlet is three times the size of the current Michael Kors, just minutes down the road.
It has not yet been confirmed whether the diffusion shop will continue to offer discounted products with the larger location in operation.
Michael Kors will welcome menswear, along with womenswear and accessories, to 169-183 Regent Street in the coming months.
Michael Kors AW14 Collection