Nike Re-release First Ever Football Boot
It’s another round of reinvention for Nike as the brand celebrates the 20th anniversary its first ever football boot. The design team behind the swoosh has released two new versions of the iconic Tiempo Premier silhouette, which debuted at the World Cup in 1994.
Ten of the 22 players who took part in the final at the Rose Bowl Stadium wore the style. Originally coming in a black and white design, the boots have gone on to grace the feet of numerous high-profile players from teams all over the world.
In commemoration, the sportswear giant has released the Tiempo ’94, a casual everyday shoe that draws from the heritage of the original. The second model is the Tiempo V, an update of the football boot design.
Nike Tiempo ’94
The ’94 takes inspiration from the 20-year-old silhouette, transforming key elements into a more fashion-led shoe. It comes in two styles: a low cut priced at £104 and mid top for £113.
Both have black quilted leather uppers and a contrasting white swoosh. Like the original Premier it features suede panels. Instead of traditional football boot studs it comes with a tan gum sole fitted with a coloured Phylon midsole, providing cushioning for the foot and ensuring a lightweight feel.
The most eye-catching detail is the oversized tongue, which is removable, giving the style greater versatility:
Nike Tiempo V
Acknowledging the faster pace of modern football, Nike worked with Carlos Tevez, Gerard Pique and Ronaldinho to create a boot that meets the needs of the current game and player.
Materials such as All Conditions Control (ACC) and K-leather are fused with innovative Hypershield technology to create the Tiempo V. These combine to ensure the boots dry quickly and absorb less water compared to other models, because of its hydrophobic mesh.
The Tiempo V is priced at £140 and comes in a white/orange two-tone colour way:
Where To Buy
To coincide with the launch of the Tiempo V and Tiempo ’94, Nike has unveiled a short film, taking a closer look at the boot. The American brand has also rolled out the ‘I AM Tiempo’ campaign online, a series of videos featuring Ashley Cole and Sergio Ramos, along with the three footballer Tiempo consultants.
Both styles are available now from Nike.com