Brand Launch: Notch London
Scandinavian style shows no sign of slowing as a new minimal menswear brand prepares to launch.
Notch London is set to utilise accessible and ready-to-wear fashion this February with the arrival of its first ever collection and e-commerce website.
The exciting new brand’s debut line for SS14 unites spring shades and an experimentation of patterns onto a product mix of denim, outerwear and soft jerseys.
In particular, the sharp button-down shirt is where the Scandi-inspired name excels; becoming instantly recognisable with its stripped-back style and quirky reduced size collars.
Notch London’s Marketing & Creative Chief, Christian Sanderson, commented on how details were a key factor when designing: “Even small things such as implementing different coloured threads and stitching gives the label an edge or a sense of originality.”
Bosses at the firm have stated their intention to make an impressionable path in menswear. The label has already worked with online talent team Yin & Yang and Olan Collardy, to showcase its SS14 photo shoot in video format.
No shoes or accessories are available in the launch. However, it has been speculated that this may be something the brand will develop in the coming season via a collaboration or project.
Notch London’s SS14 collection will be available from independent stores as of this month – Enclothed, Men Of Ilk, Junqi, Mensroom, Hoopers, Woods and The Great Divide – with prices ranging between £35 – £120.
The brand’s e-commerce website, NotchLondon.com, also hosts a curated selection of the line.