High Street Shoppers To Get New Brand
New British menswear label Open has laid out its plans for a September launch, including an aggressive retail strategy.
The young high street brand, which produces both seasonal trend and staple pieces, will kick off with an AW14 range.
Clothing, footwear and accessories will all be carried. Images released following a recent press preview show heavy use of check shirts alongside denim, printed t-shirts and boot-style shoes.
Cable knits, leather belts and a blazer also appear in the debut line to offer more formal looks.
Entry level prices see t-shirts retailing as low as £5 and outerwear such as parkas coming in at £40.
Bosses have confirmed a rapid retail expansion to take place following the launch later in the year.
A total of thirteen stores will pop up across the UK in the remaining three months of 2014.
The first outlet will be located in Staffordshire. Designed by consultancy Checkland Kindleysides, it will “mirror the brand’s straightforward approach to design,” according to a statement.
A simple interior colour scheme will be complemented by the use of raw materials such as wood and metal.
The whereabouts of the remaining twelve are not yet known, with the brand unable to comment. However, the Open website currently states it is recruiting for stores in Northampton, Manchester and Leeds.