Liam Gallagher’s Label Continues Expansion
Following on from the recent launch of its new standalone store in London’s Westfield Stratford City at the beginning of December, menswear label Pretty Green has quickly followed up with another. Opening a branch in the Spitalfields area of Shoreditch last week, the label has now tripled its capital city footprint with the 1,600 sq ft space. Set up in 2009 by former Oasis front man Liam Gallagher, Pretty Green looks to fill a gap in the market where casual and more luxury pieces meet. The new stores, both in Stratford and Spitalfields, are the epitome of this ethos. Showcasing the full offering from the label’s relaxed ‘Green Label’ line and more high-end ‘Black Label’ range, the new stores will embody exactly what the brand is focused on: a range of everyday aspirational staples for any situation. Currently Pretty Green has stores 15 stores in the UK, including London, Manchester, Glasgow and Brighton. Pretty Green Spitalfields is located at 16 Lamb Street, London, E1 6EA.