3D Printing First For Heritage Brand
Luxury knitwear firm Pringle of Scotland has shown off the result of moving away from traditional manufacturing techniques in favour of 3D printing. Several pieces previewed in the Scottish label’s AW14 menswear campaign fuse flat 2D fabrics with more dimensional components to create texture. The brand has also collaborated with architect-come-material scientist Richard Beckett to create a series of printed designs. Beckett said the partnership was “an opportunity to mix three-dimensional digital design with traditional tailoring techniques”. American photographer Roe Ethridge returned for his third stint with Pringle to shoot four images of model Adren Sahores. Ethridge’s photography uses lighting to create shadows on the 3D elements of the new collection. Head of design Massimo Nicosia spoke about maintaining the label’s luxury approach: “The technical innovations in 3D printing and textural qualities of the knitwear were the main focus of this collection, so it was really important that both aspects were highlighted in the campaign”. Among the items available is a cashmere archive knit. The design has four 3D effect cables at the front, separated by colour blocks of cream, black and oatmeal. The V-neck style is made from 100 per cent cashmere, priced at £595. Prices for the new line start at £125 for knitwear, £350 for trousers and £1,195 for jackets and outerwear. Pringle of Scotland opened a pop-up in Edinburgh’s Waldorf Astoria Hotel to coincide with the Edinburgh comedy festival this month, which will run until September. The AW14 collection is available to pre-order online now, with the full collection expected to drop at the London flagship on Mount Street in September.
Pringle of Scotland Flagship Store
Address: 94 Mount Street, London, W1K 2SZ Tel: (0)20 3011 0031
Pringle Of Scotland AW14 Menswear Campaign
Pringle Of Scotland AW14 Collection
