Seven Men’s Collections Honour Old Designs
Puma is using its AW14 lookbook to celebrate more than 65 years of its signature Formsripe branding.
The heritage firm has looked at its back catalogue of sports styles across tennis, running and basketball to produce seven mini-collections that honour designs from the 1970s, 1980s and 1990s.
In-house designers have opted to update older versions, while others are identical re-issues of the original.
Three key styles make up the Trinomic pack from the Heritage Running line. Meanwhile the Tech Style range mixes lifestyle uppers with performance bottoms.
Classic tennis shoes also make a return, previewed with the recently re-released Puma Court Star.
Puma describes its Natural Calm collection as its most sophisticated update, with earthy tones and rich materials such as nubuck.
Images of trees and wood have been on printed on the Winterised trainers, a theme that is carried over to Hyper Natural styles, which use wild animal prints.
Finally, Sports Classics brings back models made famous by athletes such as Walt ‘Clyde’ Frazier and Tommie Smith.
A statement from the brand said: “You cannot separate the sport from the Formstripe. That’s because the Formstripe hasn’t slowed down since it first hit the pitch, court, pedal and street.”
Each collection will launch separately over the coming months, with the brand unable to speak for individual retailers.
Prices for recent re-releases including the XT2, Disc Blaze and Court Star trainers range between £65 – £110.
Puma AW14 Footwear Lookbook