Regent Street ‘Instant Glam’ Campaign

One of London’s oldest shopping streets is embracing new technology for a 21st century campaign. Regent Street has launched a social media competition to look for its five most style savvy shoppers.

Open to both men and women, the ‘Instant Glam’ campaign kicks off today and will run for seven days at the W1 branches of French Connection, Superdry, Armani Exchange and United Nude.

Visitors to the street, which also houses Hackett’s new flagship, are being asked to enter the participating stores, create an outfit and take a picture in front of the celebrity style brand boards.

The selfies need to be uploaded with the hashtag #RegentStreet and the words ‘Instant Glam’ included via either Facebook, twitter, Instagram or Pinterest for a chance to be selected.

All submissions will be entered into a prize draw, taking place on 3rd March 2014. Five winners will be chosen to receive a £200 Regent Street Gift Card.

Launched in 2012 the Regent Street Gift Card is currently accepted in over 130 stores, hotels and restaurants in the area.

In recent months Regent Street has welcomed several new high profile openings from Aquascutum and J.Crew, making it one of the capital’s top shopping destinations.

For more information on the competition, visit regentstreetonline.com.

Regent Street ‘Instant Glam’ Campaign

Regent Street Selfie Competition

Regent Street Selfie Competition