Menswear Brands Get Behind Biking
River Island is entering the cycle wear market, offering clothing designed specifically for the urban rider. The store’s new line highlights a growing trend in menswear, with the likes of Hackett and H&M recently making a similar move.
The collection is made up of a series of versatile basics at the usual high street price points. T-shirts, ranging between £25 – £28, aim to provide an easy to wear injection of style into the active wardrobe, while polos (£35) attempt to provide a smarter alternative that retains a sporty feel.
In addition, selvedge denim jeans (£50) offer a comfortable and durable alternative to standard denims. A hoody and jacket (£45 and £65 respectively) have been designed to provide protection from the weather and create more complex, layered outfits.
Elizabeth Taylor, River Island’s Menswear Design Manager, explained the ethos behind the range, which aims to combine functionality with the brand’s commitment to creative design:
“The collection is really created for the urban cyclist, whether it’s down the pub or commuting to work. While uncompromising on style, they can feel confident they look the part while key features include unique performance detailing and streamlined fashion silhouettes which move with the body, enhancing the ease, comfort and fun of cycling.”
In order to cater to the urban cyclist, the pieces incorporate many functional details. Reflective trims ensure visibility is maximised, while reinforced quilting, water resistant zip pockets and thumb hole cuffs make the offering as practical as possible.
Stretch fabrics and curved hems have also been used in order to deliver a comfortable, flattering fit when in the saddle.
River Island’s RI Cycle collection will be available online and in selected stores from March.