River Island x Joseph Turvey
High street store River Island used London Collections: MEN to provide an update on its collaboration with designer Joseph Turvey.
FashionBeans reported on the pairing last month, which grew from the brand’s design forum initiative. Previously only illustrations were available, however, campaign images and an accompanying film have now also been released.
During LC:M, River Island – which has more than 300 stores worldwide – held a special screening of the film in partnership with the BFC Fash/On Film scheme at The Old Sorting Office.
Directed by filmmaker Alex Turvey, the mini-feature shows a group of young friends set against the backdrop of an inner city council estate. Viewers follow friends from the estate through a basketball court, a high street and end at a house party, all the while wearing the full line.
Turvey drew inspiration for the collaboration from the work of documentary photographer Jamel Shabazz, in particular his images in the film Planet B-Boy. The result is a 1990s feel, 16-piece streetwear collection.
Pink camouflage is the line’s signature print and is used across the majority of the pieces. The men’s classic bomber all-over version applied and comes complete with black cuff and neck detailing. A lightweight green parka has the camouflage incorporated into the lining and hood for a more subtle take.
Footwear includes hi-top trainers covered in the print with a pink sole. A pattern-free black beanie is also available with the designer’s name emblazoned in a large pink font.
River Island has made the film available to view online (see below). The full Joseph Turvey range will arrive in-store and on RiverIsland.com from the end of February.