River Island Plans Lennon-Inspired Charity T-Shirt
River Island is joining forces with an international charity to launch a capsule t-shirt line. The high street fashion brand has announced it is working with War Child on the project, inspired by the late Beatles star and philanthropist John Lennon.
It has been confirmed the line will feature the iconic ‘Come Together’ design, which first featured on a shirt worn by Lennon in a picture with his wife Yoko Ono at the Cannes Film Festival in 1971.
War Child says the T-shirt’s slogan supports the charity’s aim of safeguarding children from the impact of war.
The London-based organisation provides protection, education and assistance for children living in some of the world’s most dangerous conflict and post-conflict environments, including Syria, Uganda and Afghanistan.
Worn Free, a California-based company specialising in t-shirts worn by music legends, has donated Lennon’s original under license for the project.
Replicas will be available in two colours, online and in select stores, with prices currently unconfirmed. Profits from the sale of each, however, will go directly to War Child.
River Island, which was started over 60 years ago, has nearly 300 stores across the UK and throughout Asia, the Middle East and Europe.
War Child was founded in 1993 by filmmakers David Wilson and Bill Leeson. It has previously worked with Paul McCartney, Blur and Oasis on a charity single.
The capsule t-shirt line will go on sale in May, following a launch event to mark the partnership.