Twelve Designers To Be Celebrated In Department Store
Bosses at Selfridges say the department store’s upcoming Masters project will honour “originators, pioneers and provocateurs” of the fashion industry.
Twelve designers are to be celebrated through a dedicated window display at the London landmark, inspired by iconic films of their choice next month.
The films will then be shown for a six month run at Selfridges’ new in store cinema, created in partnership with the Everyman chain, accommodating just under 100 viewers a time.
Each ‘Master’ will also create a custom piece or capsule collection that is “emblematic of his or her archive or handwriting” for the project, which will be available for sale as part of the installation.
Menswear names set to be honoured include Thom Browne, The Master of Showmanship; Dries Van Noten, The Master of the Eclectic; Jun Takahashi of Undercover, The Master of Subversion; Paul Smith, The Master of Inspiration; and Rick Owens, The Master of the Elements.
Other designers signed up include Azzedine Alaïa, The Master of Architecture; Jean Paul Gaultier, The Master of Expression; Marc Jacobs, The Master of Mood; Oscar de la Renta, The Master of Elegance; Roberto Cavalli, The Master of Glamour; Stella McCartney, The Master of Modernity; and Yohji Yamamoto, The Master of Defiance.
Selfridges also confirmed that 51-year-old Owens will receive a dedicated concept store as well as a 25ft statue outside the Oxford Street facade.
Celebrating the American designer’s 20 years in the fashion industry, The World of Rick Owens will house an exclusive 20-piece capsule collection, in addition to a new menswear store-in-store.
The Masters project and collections launch at Selfridges in London and online on 1st September.
Selfridges Masters Project
Selfridges In Store Cinema