London-Based Menswear Brand Takes New Minimal Direction
Young menswear label Serge DeNimes has previewed what it believes to be its most design-led collection to date.
AW14 from the contemporary brand comprises t-shirts in short and long-sleeved cuts, shirts, sweatshirts, joggers and hoodies alongside accessories including rings, necklaces and phone cases.
The range continues Serge DeNimes’ signature colour palette of greys, blacks and whites but also introduces a camouflage print used as accents in panels or on sleeves.
In addition to branded pieces, the line also features more minimal designs such as plain jersey shirts.
Creative director, Made In Chelsea star Olivier Proudlock, said the brand has gone from “strength to strength” in the past three years.
“This collection is a reflection of all the hard work that I and my team have put in to making this our strongest collection to date.”
“We have come a long way from starting as a t-shirt brand, and now our product range is not only larger but having moved to a new factory the quality and attention to detail is better than ever,” he added.
Online orders are expected to be delivered from 26th September. Prices start from £25 for jewellery, £40 for t-shirts and £60 for sweatshirts.