Men’s Tailoring Brand Plots UK Expansion
Dutch tailoring chain Suitsupply has revamped its central London flagship ahead of preparations to open a further two stores in the capital.
The newly refurbished 2,960sq ft space on Vigo Street, which originally opened in 2007, now features several rooms, each stocking a different collection.
Casual clothing range is housed on the ground floor, flanked by formal wear – comprising suits, shirts, shoes and accessories – in the basement. Additional areas and services include an on-site tailor for alterations and a private shopping section.
Suitsupply CEO and founder Fokke de Jong said attitudes towards the brand have changed in recent years:
“When we started here seven years ago, we were sort of frowned upon. A company that makes high quality suits called Suitsupply? The industry thought we would be gone in a few months. Instead, the London store has proved very successful, as people discovered the dedication we put in our fits and fabrics.”
Jong also confirmed plans to take on two new stores, adding to existing locations on Lime Street and in the Westfield Shopping Centre in Shepherd’s Bush, but did not provide details.
Founded in 2000, Suitsupply currently has more than 50 standalone outlets across Europe, the United States and Asia.
The Suitsupply London flagship on Vigo street is open now. Prices for menswear pieces, which are also available online, start from £49 for clothing, £149 for footwear and £259 for suits.
Suitsupply London Flagship
9 Vigo Street,
Tel: +44 (0)20 78512961