Supremebeing Spring/Summer 2014
Supremebeing is kicking off its anniversary year with a lookbook styled and produced by model come stylist Atip Wananuruks.
The British label, which will turn fifteen later in 2014, is using the SS14 campaign to showcase its latest range of urban apparel and hard wearing accessories.
Established in 1999 from the basement of a Cambridge clothing and record store, the firm’s original concept was to create a brand that appealed to the trademark street style it continues to represent.
Featuring brightly coloured jackets and oversized chino shorts, the new range aims to further illustrate the firm’s ongoing passion for global culture, art and the music scene.
SS14′s main design focus comes from youth culture and the carefree attitude defined by the generation.
Wababuruks’ approach can be seen throughout the campaign’s deliberate mix-and-match approach to styling. Print bombers have been thrown together with preppy varsity jackets, while graphic print t-shirts sit alongside snapback caps and bold stripe knitwear.
Cut and sew products, outerwear, t-shirts, legwear and accessories all make an appearance from the brand, which was founded by David Newman, Michael Codrington, Joe Lipscomb and Ian Morrissey.
Supremebeing’s use of military fabrics has inspired the label to take cues from Angola’s rebel youth army of the 1970s and 1980s. Camouflage prints in tonal hues, flashes of mustard yellow and animal designs go hand-in-hand with the southern Africa country.
The SS14 collection is available now via Supremebeing’s e-commerce store, retailing between £25 and £95.