Surface To Air Autumn/Winter 2014
Fashion Week in the French capital gave way to a new collection from Paris-based Surface to Air. Initially debuting during the event that followed London Collections: MEN, the brand’s AW14 line surfaced in full just days after with an accompanying lookbook.
The ready-to-wear drop takes its cues from motorcycle culture, with leather, ribbed materials and boxy cuts appearing throughout.
Designer and founder Jérémie Rozan, along with Creative Director Aldric Speer, has favoured a minimalist, utilitarian approach. A grey/black colour palette dominates the line, though pops of cobalt blue and plaid patterns bring about variation.
Much of the lookbook heavily showcases outerwear. Alongside Chelsea boots, which have been styled with straight-leg trousers, the images emphasise bomber jackets as well as pea and overcoats.
Speer, whose previous credits include Commes des Garçons and i-D, told Fashionista in a 2013 interview that Surface to Air not only takes influence from a Parisian aesthetic, but also borrows from American sportswear and British tailoring.
Unlike other brands on show at PFW, Surface to Air defines itself as a creative group; focusing on fashion, art direction and film.
The team behind the name has previously put together campaigns for the like of Louis Vuitton, Givenchy, i-D and Lanvin. Artists and musicians – including rapper Kid Cudi, photographer Solve Sundsbo and Kings of Leon – have also called on the talented group.
For in-house campaigns, Surface to Air creates its own lookbook videos. The approach has served as a platform for global expansion; having also produced its own gallery shows, designed album covers and now operates a nightclub and restaurant in Brazil.
Since the brand’s inception in 2000, and worldwide jump in 2007, more than 300 retailers have picked up Surface to Air in Europe and North America, including Urban Outfitters, Far Fetch and The Goodhood Store.