Former ASOS Executive Set To Revolutionise Menswear
The Idle Man is a new online shopping destination for style-conscious gents and the brainchild of Oliver Tezcan, ex-head of menswear at ASOS. Tired of the standardised offering available on the high street and internet stores that sell everything to anyone, Tezcan was driven to create a credible men’s shopping site.
Tezcan says: “Men are always an after thought in fashion. Men’s ranges are hidden in the basement or plonked on three shelves on the top floor.”
“Even online men have not been catered for well. Over the years I had a nagging feeling that the average guy could be serviced better – and that’s what The Idle Man will do.”
With this in mind, the site is designed so that customers can find exactly the look they want with the minimum of fuss.
“Men, just like women, want to look good,” Tezcan adds. “But that doesn’t mean they shop in the same way. Men are more interested in getting the clothes they want, than trying on everything in the shop.”
“Put simply, men would rather be at the checkout than in the changing room. The Idle Man is designed to show men a great look at any price point. Our customers can be confident that they look cool, without having to research the latest from London Fashion Week.”
Offering a carefully curated edit of clothing, shoes and accessories, TheIdleMan.com stocks widely respected menswear brands such as Religion, Supremebeing, Mi Pac and Farah Vintage, with Levi’s, Converse, Vans, Herschel, Cheap Monday and Eastpak joining for the autumn/winter 2014 season.
Promoting the philosophy that less is more and you don’t have to break the bank to curate a stylish everyday wardrobe, The Idle Man’s ethos should resonate with the FashionBeans reader, who prioritises quality, value for money and versatile garments that can be mixed and matched to produce looks for any occasion.
The Idle Man also has plans to launch an own-label range, focused around the core pieces required to build a contemporary wardrobe:
- Bellfield Laguna T Shirt
- Religion T Shirt With Cloudy Stripe
- Supremebeing Brunswick Varsity Jacket
- Farah Vintage Oxford Shirt With Stripe
- Supremebeing Affiliate Shirt
- Farah Vintage Short Sleeve Shirt
- Farah Vintage Swimming Trunks
- Native Youth Shorts With Leaf Print
- Religion Jeans In Skinny Fit In Ice Wash
- Frank Wright Smith Chukka Boots In Suede
- Bellfield Brachan Plimsolls
- Frank Wright Chase Derby Shoes In Suede
- Icon Brand 5 Panel Cap With Digi Camo Peak
- Jeepers Peepers Sol Revo Sunglasses – Gold
- Mi-pac Classic Backpack – Green
Spring/Summer 2014 Lookbook
The Idle Man’s SS14 lookbook sees the retailer create a wide range of effortlessly cool, everyday outfits using key pieces from their current product range.
Classic crew neck tees, short-sleeved shirts and polos in bold summer colours or on trend prints are combined with slim shorts and dark denim, while suede boots and minimal trainers set the foundation of each look.
It just goes to show how easy dressing for high summer can be if you add just a couple of statement pieces to your existing collection of basics:
All pieces showcased in the lookbook above are available to buy now at TheIdleMan.com.
The Idle Man makes a refreshing change to the fast fashion pushed by the majority of the high street and anonymous online retailers.
With a focus on value for money, a carefully curated offering and Tezcan at the helm, the site is set to become a must-visit destination for fashion-conscious men around the world.
You can shop the full spring/summer 2014 collection at TheIdleMan.com now.