TRIWA SS14 Istanbul Campaign
TRIWA continues to rack up air miles with the latest campaign for its line of watches and sunglasses. ‘Five Days in Istanbul’ follows on from the brand’s AW13 shoot in Berlin, searching for interesting people and personalities across the globe.
The company, which places a strong emphasis on the individuality of the people wearing its accessories, worked with local residents to discover highlights of the city.
For SS14 the Swedish firm has included a selection of vibrant colours and new takes on classic designs.
Two new Lansen watches in a gold and brushed gunmetal have been introduced. In addition, the all new Lansen Chrono features signature round hour indexes and offers selection of four colours across several types of strap.
Vibrant spring/summer hues have been brought into play with the Niben, which is available in gold with bright purple detailing, and in stainless steel with blue accents.
TRIWA is an acronym of ‘Transforming the Industry of Watches’. The ongoing aim is to inject attitude and colour into the more traditional world of timepieces.
The brand’s new line of sunglasses follows suit, staying true to classic offerings while introducing contemporary details.
Four new silhouettes – called Grace, Olivia, Nicki and Miles – have been created. Each is fitted with polished lenses from Carl Zeiss Vision.
The new designs are accompanied by updated versions of existing sunglasses. Archive styles have been enhanced with bright colours to produce a diverse collection.
TRIWA’s SS14 collection is available now via the brand’s website, priced from £139 for watches and £115 for sunglasses.