UK Store Part Of Fashion Chain’s Retail Growth
Branded fashion chain Urban Outfitters has opened its latest store in Leicester as bosses push forward with retail growth in UK, European and international markets.
The new 11,600sq ft outlet, situated in the Highcross Shopping Centre, stocks own label and external collections across clothing, accessories, footwear and home and media from the likes of Obey, Dr Denim, adidas and Native Rose.
The American retailer took over the former USC store in February after the chain relocated elsewhere in the mall. The interior now features reclaimed materials and contemporary art in a bid to become “a habitat for trend setters”.
On the decision to open in the East Midlands city, senior menswear buyer Kris Babet said: “The Leicester customer is highly informed on fashion trends and is a smart man’s man. I see Farah, Fred Perry and Suit being really strong on the tops side of things. The more menswear heritage casual labels seem to suit the down-to-earth nature of our Leicester lad.”
Babet picked out knitwear, sportswear, leather jackets and loose-leg trousers as key items for the upcoming season and revealed several new additions to the business’s line up.
The AW14 season will see Danish lifestyle label Wood Wood welcomed into the fold alongside exclusives and collaborations from the likes of Cheap Monday, Farah, Fred Perry, Blood Brother, Carhartt, Edwin and Alpha & Suit.
The Urban Outfitters group currently operates 40 stores across Europe, including 27 in the UK. In the final few months of 2014 bosses will launch outlets in Stuttgart, Munich, Paris, Barcelona as well as the firm’s first international location outside of Europe and the US in Hong Kong.
“As you can see there is a lot going on with Urban Outfitters and there is so much more to come in 2015,” added Babet.
The Urban Outfitters Leicester store is open now. Menswear from the retailer is also available online, prices for clothing start from around £12 for basic t-shirts.
Urban Outfitters Leicester
Unit 29/30 Highcross Shopping Centre,
Tel: 0116 251 0137