Versace Autumn/Winter 2014
The international fashion community has been given a preview of what to expect from Versace in AW14. The Italian fashion house, headed by Donatella Versace, sent rhinestone encrusted cowboys down the runway at its recent showcase as part of Milan Fashion Week.
In true Versace style, the new collection favours a maximalist aesthetic. It’s “a celebration of individuality,” said Donatella, “and the freedom to be whoever you want to be in the face of all the oppression in the world right now.”
Seemingly, no ensemble is complete without sparkle and shine. Versace’s new suits are rendered with horse shoe, cactus and sheriff’s badge motifs. Jackets within the line are clad with shimmering biker boot graphics. The label’s shawl collar tuxedo, made from Lurex spun with real gold, and oil-stained denims are also not complete without studded codpieces.
On-brand accessories include chunky sheriff badges worn around the necks of models as well as lariats and motorcycle helmets painted with the iconic Versace Medusa logo.
Leather chaps were deployed during the show to strategically show off the Versace underwear collection. “Male lingerie,” as Donatella terms these creations, restricts the wearability of the line. However, Versace is renowned for having an intimate knowledge of its client. Never a fashion house to do subtlety, Versace opts to embrace its appeal to the bravest of cowboy.
The AW14 collection will arrive worldwide later this year. Buyers in the UK will be able to find the range online or in store at the Sloane Street and Shepherds Bush locations.