Sportswear Meets Military In New Collection
Copenhagen-based fashion and lifestyle label Wood Wood has released its AW14 lookbook as its continues to build a presence in the UK.
The new images take inspiration from 1961 war film The Guns of Navarone, while clothing comprises classic military pieces, such as heavy pea coats updated in Wood Wood’s sports-meets-fashion style.
Shades of navy, burgundy and army green are prominent throughout the looks, paired with modern touches of neon and all-over motifs.
One sketched print references heroes from various cultures, including Karen Blixen, Tupac Shakur, Jacques Cousteau and Fausto Coppi.
Rock climbing ropes used as neck ties and belts nod to the outdoors while tall printed beanie hats and gloves with varsity striping finish the collection.
The brand has maintained its usual approach of “always balancing between style and function”, by adding activewear accents to trainers, sweatshirts and zip-up sports jackets.
Founded in 2002 by a trio of shop owners, Danish Wood Wood gained a cult following before collaborating with popular brands including Eastpak in 2012 and 2013, as well as Clarks footwear in March of this year.
Last month co-founder and creative director Karl-Oskar Olsen hinted at plans to add to the brand’s existing 35 outlets, saying the British market is “has shown a great demand for Scandinavian design.”
“The street culture and style in the UK are perfect matches for our contemporary streetwear,” he added.
Prices start at £40 for hats, ranging up to £400 for jackets.