Ten Men’s Loungewear Labels

It’s the weekend – you’re staying in and you don’t want to get dressed. We’ve all been there.

However, an evening on the sofa needn’t mean slobbing out in a baggy t-shirt and ill-fitting shorts. Luxurious loungewear for men is now attainable, affordable and a modern wardrobe must-have.

As more and more brands turn their hands to high quality pieces that are perfect for indoors, there’s even less of an excuse to keep hold of those old jogging bottoms for a moment longer.

If you’re not sure how to start your own sophisticated collection of soft separates, peruse our countdown of the top ten loungewear labels on the current market…

1. The White Briefs

This Swedish label is all about innovation when it comes to loungewear, having just unveiled a 100 per cent Merino wool capsule collection with menswear icon Nick Wooster.

Collaborations aside, the brand brings a Scandinavian edge to its clean cut separates and underwear, with reasonable price tags to boot.

Shop The White Briefs at Farfetch.com now, with prices starting from £20.

The White Briefs

2. David Gandy For Marks & Spencer

For high street shoppers, David Gandy for Autograph is a must-see (and feel). The super soft pyjama bottoms are silk-like to the touch, not to mention a steal at £27.50.

If you’re feeling a little flush, go for the Pure Cashmere Pyjama bottoms and coordinating Button Through Top, priced at £150 each.

Explore David Gandy’s full collection in store and online at marksandspencer.com now.

David Gandy For Marks & Spencer

3. Etiquette Clothiers

Hailing from New York, this label prides itself on producing “the world’s most proper basics”. Using high quality fabrics and equally high-end finishes, you can expect a perfect fit and exceptional comfort.

We’re particularly fond of the soft striped Henley tees, available in red and blue.

Available now at Oki-ni and the brand’s webstore.

4. Sleepy Jones

If it’s classic cotton button-through pyjamas you’re after, Sleepy Jones is the way to go.

Inspired by Pablo Picasso, you’ll unearth loungewear heaped with personality, as well as a selection of old-school striped pieces.

Shop the range at Mr Porter and the brand’s online store.

Sleepy Jones

5. Calvin Klein

How could we talk about loungewear without uttering the words Calvin Klein? Famed for its branded waistbands and close-fitting underwear, the American label continues to come up trumps in the comfort and style stakes.

Plus, with its ever-expanding product range, you can pick up everything from dressing gowns to pyjama sets in one place.

Prices start at £10, check out the full collection at calvinklein.com.

Calvin Klein

6. Derek Rose

Savile Row may be famed for its tailoring, but Derek Rose is the district’s loungewear pioneer. All of its classic patterns and textiles are designed in-house, with each piece crafted from only the finest materials.

We’re looking to the label’s brushed cotton Ranga Lounge Gown (£110) to keep us warm in the midst of the British winter.

Available at the Derek Rose webstore now.

Derek Rose

7. Hanro

Understated luxury is Hanro of Switzerland’s aim, producing simple yet sophisticated pieces in high-end fabrics.

A limited colour palette lends itself to the brand’s uncomplicated offering, including styles that can be worn outside of the house as easily as they can for a night on the sofa – check out the Night & Day polo shirt (£61) for proof.

Explore Hanro’s full offering at its online store.



ASOS may be an Etail giant, but its loungewear offering is not to be ignored.

Covering everything from vest tops to thermal meggings, its affordable collections are as comfortable as they are cool. With prices starting at just £6, you won’t need to watch those pennies either.

Shop ASOS’s full loungewear range here.


9. Zimmerli

Another Swiss export, Zimmerli brings a touch of elegance to its minimalistic loungewear. Using natural fibres, soft colours and simple structures, each piece exudes luxury while remaining completely wearable.

Plus, with its briefs priced around £50 a pair, you can expect the ultimate in comfort too.

Pick up pieces from Zimmerli at the brand’s webstore or Mr Porter.


10. Oiler & Boiler

Stripes, stars, polka dots – you’d expect nothing less from young and fun label Oiler & Boiler.

Its signature long johns make a strong style statement while providing tight-fitting comfort, coming in 100 per cent cotton every time. Did we mention they start at just £19.99 a pair, too?

Available at the brand’s webstore and Surfdome.

Oiler & Boiler