Winter is coming. You don’t need to be dressed head-to-toe in black furs and clocking-in at The Wall to notice that fact. Just look at the signs. Grey clouds loom and grey faces abound. While we can’t do much about the weather, the latter problem falls right under our jurisdiction. So remembering to take your umbrella to work is up to you. But saving your face? We’ve got this.

When the weather outside is frightful, it’s a feat to look anything but scary, especially when it comes to your complexion. In fact, you can consider a low mercury reading your face’s kryptonite. It causes dryness. Unrelenting dryness. Even for those lucky sods who don’t usually suffer from dry skin in the first place.

Then there’s the cluster of peripheral issues orbiting winter: moving from cold outside to hot inside isn’t your skin’s favourite trip; woolly jumpers can worsen issues in your dermis; the short days; the long working hours. That face made beautiful by the summer sun is long behind you. But there are some clever tricks worth deploying that’ll keep you looking good by the time the work Christmas party comes around. Novelty jumper or no.

So wrap up warm (not too warm, mind; your skin doesn’t like it). Put the kettle on. Pull on your slipper socks. By the time you’re done with our dry skin survival guide, your face will be a picture of summer in the midst of winter. Here’s to looking hot.

1. It’s Shower Time

While we wouldn’t advocate wearing a stopwatch while you wash, it pays to keep an eye on the time in the shower. “Shower for too long and you’ll remove important oils from your skin,” says consultant dermatologist at Cadogan, Dr. Anjali Mahto.

“The same goes for heat: high temperatures aren’t good. Keep it short and warm.” Start the day by giving your skin a fighting chance.

Keep shower time to a minimum if you want to combat dry skin

2. Soap On The Water

Not that we’re trying to give you shower anxiety here, but, according to skin scientists, soap can actually be your enemy during the winter months too. “Products containing soap and fragrance can also strip oils from the skin,” says Mahto. “As a general rule, the nicer it smells, the more irritant it’s likely to contain.”

That’s not carte blanche to quit washing, of course. Opt instead for something less irritating like Bulldog’s Original Shower Gel to stop your skin feeling rough.

BullDog Original Shower Gel

3. Counter-Measures

If you’re a stickler for certain brands and unwilling to swap out your favourite shower gel (irritating soap or no), then your only option is to go nuts during the next phase of your morning routine.

Almond oil, when applied to your face on a daily basis, delivers anti-inflammatory linoleic acid – this in turn reduces redness and soreness, countering much of the adverse effect soap can have on your skin.

Sweet Almond Oil

4. Precision Creaming

Didn’t fancy the almond oil? Us neither. When it comes to regular moisturisers, Dr. Mahto says the optimal deployment is in the precision of your timing. “Immediately after your shower, when your skin is crying out for lost oils, is the best time to apply your cream,” she says.

“There are plenty of great brands, but on the men’s side, my experience is that ClarinsMen Super Moisture Balm is highly effective.” Get it all up in your face within five minutes of exiting the shower for best results.

Clarin’s Men Super Moisture Balm

5. Pull The Wool

There are so many factors causing skin dryness that you can get tired arms from pointing fingers. One you might not be aware of is your clothing. “Fabrics in your attire can irritate your skin,” says Mahto.

“This is especially true in people particularly prone to dry skin or skin irritations. Wool is the most problematic. If it feels itchy when you put it on, that’s your skin reacting to the material.” Best layer with cotton and leave that woollen scarf behind.

Wool can irritate skin. Cotton knits can help negate the effects of dry skin

6. Hands To The Floor

No men’s grooming guide is complete without mentioning that yes, we have hands and feet, and yes, you really do need to do something about them. It isn’t ‘girly’ to decide that you’d prefer to keep the skin there rather than leave it behind in gloves and socks.

“These are such neglected areas,” says Mahto. “Use a pumice stone on your feet and apply a cream afterwards. And carry a small hand cream with you if you don’t have good cotton gloves.” You’ve been told.

The Body Shop Hemp Hand and Feet Creams

The Body Shop Hemp Hand Protector - click to buyThe Body Shop Hemp Foot Protector - click to buyThe Body Shop Foot File - Click to buy

7. Mind The Chap

Believe it or not, despite Britain’s thick blanket of clouds, skin-damaging UV rays still break through the winter smog and can wreak havoc on your skin. “You should still be thinking about SPF during winter,” says Mahto.

Get a good lip balm with SPF to start, as sun exposure can exacerbate chapping. Then invest in a moisturiser like Kiehl’s Facial Fuel SPF 15 to bolster your defence.

JACK BLACK INTENSE THERAPY LIP BALM SPF25 - click to buyKiehls Facial Fuel - click to buy

8. ‘Tis The Season

Speaking of UV, if you’re a snow sports type of guy, then this is especially important for you. “Just because it’s cold up there, that doesn’t mean you’re not exposed to harmful sun rays for hours a day,” says Mahto.

The slopes are a dry skin party and every skier deciding to eschew the sun cream is invited. Don’t be that guy with the goggle-shaped burn and flaking skin.

It's important to wear suncream while skiing

9. Layer Like A Player

It’s not just the cold that causes problems. Anyone who uses public transport will know that trains and busses are hotter than the sun between October and March. While it’s nice to have a break from the lip-quivering cold, this does nothing for the moisture in your skin.

“Going from cold to hot doesn’t help the situation,” says Mahto. Your move is simple: layer smart so you can easily adapt to fluxing temperatures, be that at home, at work or on the waking nightmare that is the bus to work.

Getting your layers right will stop you overheating and rying out your skin

10. Training Face

So it turns out exercise isn’t just the key to handsome biceps. Working out is good for your appearance, improving skin elasticity, adding a little oomph to your dermis and improving moisture delivery to your face.

Problem is, according to experts at McMaster University, too much exercise actually does the opposite. Stick to a few hours a week.

Exercise can help improve moisture delivery to your face and skin

11. And A Little Unfair Advantage…

You only need pick up a women’s mag to learn that beauty starts on the inside, or something. But rather than buying those expensive collagen shots, pore over this finding from a study published last year: the right combination of fruits in a smoothie, when consumed daily, can actually give the appearance of a tan while improving skin health. That’s no small bonus in the winter months.

Blend carrots, orange and lemon juice and some milk for a payload of carotenoids – a compound that adds colour to your skin. A healthy glow without having to emigrate to Australia.

Blend carrots, orange and lemon juice and some milk to help give the appearance of healthy skin

Final Word

Reviving dry skin is all about expert timing and the right product nous. Go easy on the exfoliator, put a moratorium on soap usage, turn down the thermostat and you won’t be wearing winter on your face this year.

Do you have any proven ways of doing away with dry skin?

Share yours below.