A Wardrobe Essential

For us guys, it’s the eternal search. A plain white T-shirt sets the foundation of any ‘effortlessly cool’ look, and no matter if your style leans towards the casual or formal end of the spectrum, chances are you already own a fair few basic white tees that are almost perfect.

While go-to brands for staples like this would traditionally be high street retailers like Uniqlo and American Apparel, or high-end specialists such as Sunspel, we’ve investigated some alternative options for this season, all of which come in under £70 for a sensible slant on a true wardrobe classic.


Danish casual wear brand WoodWood has come to symbolise a newer, forward-thinking approach to Scandinavian fashion. While Swedish minimalism (best exemplified by Acne Studios) has been the leading movement in menswear for some time now, WoodWood takes the same approach to clean lines and pared-back design and infuses it with a youthful, street-derived aesthetic.

Translated into a plain white tee, this means a slightly longer cut, dropped shoulder and relaxed fit.

Crafted from soft-touch jersey, this discrete logo T-shirt hangs perfectly and looks even better when you pinroll the sleeves.

Available at ASOS, priced £32.

Wood Wood T-Shirt with WW Logo


French label Kitsuné has always offered a wide variety of timelessly chic clothing, from classic knitwear to simple jeans, complete with a contemporary street twist that more mature Parisian brands like A.P.C. and Sandro can’t quite seem to replicate.

Kitsuné’s take on the classic white pocket tee is slim-fitting and crafted from soft cotton, offering the perfect slice of French insouciance, with sleeves that are generously cut so that you won’t have the whole ‘Essex bicep’ thing going on.


Available from kitsune.fr, priced approximately £52 (€70).

R Neck Tee Shirt With Tricolour Fox Patch

Derek Rose

For a more traditionally English vibe, take a look at Derek Rose. Renowned for being the gentleman’s pyjama brand of choice, Rose also offers a wide range of high quality underwear, sleepwear and loungewear.

The brand’s staple Basel T-shirt is crafted from an unbelievably soft MicroModal cotton – which needs to be touched to be believed – and incorporates a small percentage of stretch Lycra to ensure a perfect fit.

Ideal for layering or wearing on its own with a pair of blue jeans.

Available at derek-rose.com, priced from £68

Basel White Luxury Jersey T-Shirt

Left Field NYC

Don’t let the ‘Made in USA’ tag put you off – Left Field are no American Apparel-lite. This small NYC-based brand is something of a basics expert, producing high quality plain and pocket tees in a range of neutral colours that will quickly become part of your daily rotation.

Made from 100 per cent ringspun cotton, the label’s T-shirts come in a tubular design, which means they have no side seams, and are finished with 1950s-style binded collar. The retro packaging only accentuates their vintage feel.

Available at leftfieldnyc.com, priced approximately £56 ($84) for two.

Left Field Tube Tee White

Our Legacy

Helmed by Jockum Hallin and Christopher Nying, Swedish brand Our Legacy has been going from strength-to-strength recently.

Producing a selection of sharp but unpretentious wardrobe staples in unusual fabrics, the Portuguese cotton that the duo have sourced for its SS15 ‘Bat’ tee is some sort of miracle material.

Extremely soft to the touch yet remarkably good at holding its shape and structure, it’s aided by the straight seam that runs across the shoulders and all the way along the top of the sleeves.

Speaking of the sleeves, they feature a rounded underarm seam, producing a slight ‘batwing’ effect that subtly separates this design from everything else on the current market.

A contemporary classic.

Available at Other Shop, priced £65.

Our Legacy Bat Tee