British Brand Releases Its New Warm-Weather Ads

British label Jack Wills has launched an advertising campaign celebrating the release of its new spring/summer 2015 collection, the brand’s second offering since appointing new Creative Director Richard Nicoll.

Featuring a group of young and beautiful faces aboard a yacht, the campaign captures “what summer is about when you’re young: There are no rules, you can go where you want and wear what you want”, according to Nicoll.

For the coming season, the brand brings us a mix of its classic preppy polo shirts, printed shorts, relaxed shirting and simple tees, along with swimwear and accessories, all in-keeping with its signature laid-back aesthetic.

While the British summer may not yet be upon us, the label’s new ‘Aldgrove’ print pieces – made up of sketched boats and lakeside scenes – have gone straight to the top of our wish list.

Meanwhile, an accompanying video captures the true essence of the vibrant collection: sand in your hair, the sun on your back and Jack Wills on your body.

The Jack Wills spring/summer 2015 collection is available now online and in stores, with prices starting at £24.50 for T-shirts.

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Jack Wills Spring/Summer 2015 Campaign

Jack Wills Spring/Summer 2015 Campaign

Jack Wills Spring/Summer 2015 Campaign

Jack Wills Spring/Summer 2015 Campaign

Jack Wills Spring/Summer 2015 Campaign

Jack Wills Spring/Summer 2015 Campaign

Jack Wills Spring/Summer 2015 Campaign

Jack Wills Spring/Summer 2015 Campaign

Jack Wills Spring/Summer 2015 Campaign

Jack Wills Spring/Summer 2015 Campaign

Jack Wills Spring/Summer 2015 Campaign