Over the past century, Levi’s has become synonymous with classic American denim. With a brand so ubiquitous, it’s easy to forget that each pair of jeans has its own individual story. To celebrate 100 years of denim being meticulously handcrafted at White Oak’s Cone Mill factory, Levi’s Vintage Clothing has released a photo series, spotlighting the people who make its denim so seminal.
The reportage-style series captures the men and women who could work a loom in their sleep, whose weaving skills have been honed over decades, and for whom selvedge dying is second nature. The fabricators featured in the collection aren’t just masters of their craft, but the heart of Levi’s industrious spirit.
Highlighting the long and vibrant history of the legendary White Oak Cone Mill factory, the photos capture all the intricate pieces that have come together to make Levi’s an iconic brand – from the shuttle loom and dye vats to the hands that man them.
So next time you pull on a pair of Levi’s Vintage Denim jeans, you’ll have an idea of the love and craft that’s gone into your second skin.
The entire collection is available at levi.com now.