Topman bears as much responsibility as any Libertines-aping rock band for a generation of men who are only just getting over their addiction to spray-on denim.
So it’s arguably the most telling sign of menswear’s shift from skinny fits – in everything from trousers to tailoring – that the brand’s embraced a roomier jeans range for its new This Is Denim collection.
Budding frontmen will be glad to hear that the stretch skinnies are still there, but now they nestle among styles like the kick flare – also featured in the retailer’s recent 1970s-referencing Topman Design LC:M shows – alongside a wide-leg crop instantly recognisable from shots of Tokyo street style. Appropriately, considering the Japanese obsession with selvedge, it’s a style also available in a surprisingly affordable raw denim that features throughout the range.
While denim heads will gravitate towards the new array of fits and washes, those taking their first tentative steps beyond skinny can lean on Topman’s denim experts, who’ll be on hand in every store to steer customers through the new This Is Denim range. But considering the entire collection comes in at a fraction of the price you’d pay at a dedicated denim spot, you can afford to take a punt on some new styles. Even if they’re flared.
Topman This Is Denim is in stores and online now, with styles priced from £30.