Instagram started, as most great things do, with a dog. However, today it’s no exaggeration that a fair share of the app’s 500 million accounts come from within the style circle.
But with so much choice, how can you know which ones cut the menswear mustard without racking up hours of scrolling time and further ruining your posture?
We’ve done the thumb work for you to seek out which designers deserve their double taps.
The dandiest tailor on the London menswear scene, Joshua Kane offers more than just strong moustache game on his account. After cutting his teeth at the likes of Paul Smith and Burberry Prorsum, the designer (and former Fulham FC goalkeeper) went it alone and began making a name for himself with pattern-heavy suits worn by everyone from Tinie Tempah to Dougie Poynter.
Kane’s feed reveals everything that happens inside his studio-cum-store in Old Spitalfields Market. Expect illustrations, collection teasers and skateboarding antics, plus you’ll quickly learn that he chooses a sewing machine over a night’s sleep most days.
Best for: Modern tailoring
Queens-born designer Teddy Santis is the man behind New York City-based fashion and lifestyle brand Aimé Leon Dore. Despite launching just two years ago, Santis and his team have managed to create a brand with a cult following, and his feed only fuels the hype.
When an ALD lookbook drops, the quick-to-sell-out collection is made available for pre-order exclusively through the brand’s site. So as well as getting a glimpse inside the studio, hitting ‘Follow’ gives you a head start on the competition.
Best for: Getting ahead of the game
Easily the most recognisable menswear icon on the ‘gram, Nick Wooster is everywhere (literally). Found on a plane daily and passing milestones on Instagram hourly, his signature streetwear-meets-sartorial style is a regular feature of best-dressed round-ups, including our own.
Wooster is a buyer-turned-designer, having worked on collections for international brands, including a capsule range with Italian fashion house Lardini for Mr Porter. With chops like that it’s little wonder that when he’s not sat front row, he’s in the company of First Lady Michelle Obama.
Trainers to envy and style to inspire, Wooster’s verified tick isn’t the only thing that makes him worth following.
Best for: Street style
We can’t imagine what running an Instagram with our dad would look like but Joe and Charlie, the father-son duo behind the British menswear brand Casely-Hayford, seem to be doing a pretty good job.
The pair’s posts focus on showing followers what goes into their convention-breaking tailoring, including mood boards, material swatches and side-by-side comparisons from paper to the real thing.
Best for: Behind-the-scenes access
Turns out designers are regular people, too. Who’d have thought? Alexandre Mattiussi, the designer and founder of Ami, proves the point perfectly with snaps that are as stylishly understated as his clothes.
Of course there’s a lookbook photo here, a store opening there, but if too much ‘fashion’ all the time isn’t for you, then at least you can fall back on Mattiussi’s mix of professional and personal shots, with the odd selfie thrown in for good measure.
Best for: Showing that designers can be normal
Dany Dos Santos, aka Alkarus, is one half of young French brand Drôle de Monsieur. But before that, Alkarus was primarily known for his sharp streetwear style.
Sand, grey and dusty pinks make up the backdrop of his minimal and simple feed, which shows the latest and upcoming drops from the brand, spliced with daily outfits, vintage cars and classic trainers.
Take note and learn how to let texture and tonal colours take the place of logo tees.
Best for: Streetwear