In the arms race to become the world’s most beloved sportswear label Adidas has just unveiled its latest weapon.
The German sportswear giant has launched Adidas Athletics, a new premium category of activewear that blends style and performance, using insight from leading athletes including Real Madrid midfielder Gareth Bale and Olympic Diver Tom Daley.
Comprising sleek and functional takes on warm-up and warm-down gear, the line brings together the cream of Adidas’ easy-to-wear sports pieces under one umbrella for the first time.
One of the first products to launch from the category, the Z.N.E. (Zero Negative Energy) Hoodie, gives a taste of the space-age technology to come. The unique design features an oversized double-layered hood that minimalises visionary interference and reduces noise distraction.
Regardless of whether you’re team swoosh or stripes, that’s something we all need now and then, on and off the pitch.
Adidas Athletics will launch with the Z.N.E. Hoodie online and in stores from September 7, priced from £18.