The Collaboration

The Telegraph’s Victoria Bain once described Whistles menswear as “what us girls want our boyfriends to wear”. Classic, masculine clothes that will make you more attractive.

Now the brand has turned its hand to the collaboration game with an exclusive pair of jeans, in cahoots with Edwin. Unique details include a custom white selvedge and pockets lined with an indigo print inspired by ‘Ise-katagami’, a Japanese dyeing technique that creates intricate patterns.

The deep raw indigo wash makes these easy to dress up with a deconstructed blazer for casual Friday, but they will just as easily dress down with an Oxford shirt at the weekend.

Available at Whistles, priced £140.

Whistles x Edwin Raw ED80 Jean

Soft Handle

When it comes to affordable basics Uniqlo are the best in the business – a one-stop shop for your head-to-toe dressing needs.

Every man should have a slim black jean in their wardrobe and for this pair, the Japanese retailer has added stretch to typically rigid selvedge denim, for advanced comfort and ease of movement.

Black jeans go with pretty much anything, so experiment with a fitted roll neck.

Available at Uniqlo, priced £39.90.

MEN Slim Fit Selvedge Jeans

Heavy Distressing

Something of an American institution, the Ron Herman shop is a haven for denim aficionados who are happy to pay a premium for the finest in Californian cool. Heavily distressed Japanese selvedge and intricate patchwork stitching on the legs make this pair a true one-off.

Embrace a little LA nonchalance and dress them right down with a simple tee and classic white sneakers.

Available at Ron Herman, priced £770.

RON HERMAN DENIM Authentic Straight Leg Jean in Koki

Switch It Up With Grey

Since its launch in 1983, J.Crew has become renowned for easy-to-wear, modern wardrobe staples. The New York brand’s Wallace and Barnes denim is top drawer, woven in Japan using vintage shuttle looms and constructed in the good ol’ US of A.

The distinctive raw grey denim will set you apart from the crowd, but break in just like your trusty indigos. Team with a chunky black boot or a crisp white sneaker to up the contrast.

Available at J.Crew, priced £218.


The Original

Anyone that knows anything about denim will tell you that the Levi’s 501 is the undisputed king. The fact that the style has remained unchanged for over 140 years speaks volumes.

The straight-leg cut makes this pair a nice alternative to the ubiquitous skinny jean, while the dark, raw indigo wash will age beautifully over time with the proper care (note: leave at least six months before washing, ideally more).

A relaxed cut like this needs a robust shoe, so think along the lines of Red Wing or Dr. Martens.

Available at ASOS, priced £100.

Levi's Jeans 501 Selvedge Straight Fit Long Day Raw

Earthy Ecru

Italian label Isaia is Neapolitan sophistication embodied. Bold tailoring and sharp silhouettes in luxurious cloths are complemented perfectly by its smart, sleek jeans.

Coming in a slim, stretch denim, this pair make a laid-back alternative to chinos and can be styled just as easily with a soft shouldered blazer and cotton T-shirt as they can a simple polo shirt.

Available at Mr Porter, priced £270.

ISAIA Slim-Fit Selvedge Stretch-Denim Jeans

Covetable Craftsmanship

Ralph Lauren’s RRL line is the stuff of legend within menswear circles and its approach to design embodies good old fashioned Americana. Expect hard-working, US-made jeans that are as tough as they are covetable.

Constructed using Cone Mills selvedge denim, this pair come in the brand’s ‘Brooks’ wash and have been hand-sanded and stained, resulting in an artisanal finish.

Keep it casual and masculine with a simple crew neck tee and chunky worker boots.

Available at Mr Porter, priced £310.

RRL Brooks Selvedge Denim Jeans

The Mid-Wash

Since 1989, G-Star has boasted a wide offering of “luxury denim for the streets”, fusing craftsmanship with contemporary design sensibilities.

The mid-blue wash and skinny silhouette of this pair makes them great for relaxed weekends, while the stretch in the 11oz denim means they’re super-comfortable too.

Simply roll them up with a hi-top sneaker and sling on your favourite bomber jacket.

Available at G-Star, priced £200.

Revend Super Slim Red Listing Jeans

British Made

Although Albam is relatively new on the scene, its dedication to quality and simple, wearable pieces has seen the brand fast becoming a go-to for menswear aficionados.

Made in the UK, Albam’s signature 13.5oz denim is cut in a traditional straight leg from raw indigo selvedge. The wider fit of this style makes them a more dress-down affair, so keep it simple with an Oxford shirt or plain tee.

Available at Albam, priced £115.

Straight Leg Jean


Another homegrown success story, Hawksmill was founded by a former Nudie big dog and the brand’s jeans are crafted from the same Cone Mills White Oak denim as the best Levi’s.

The cuts, however, are bespoke, and made to suit the modern denimhead. Which translates as a roomier seat and thighs but a subtle taper below the knee, so your jeans don’t double up as sails.

Available at Hawksmill, priced £165.