At the creative helm of Supreme, Mr Brendon Babenzien redefined the notion of hype, creating a near-legendary skatewear brand with an army of frenzied fans and high-profile collaborations (Nike, Vans, Timberland and Clarks, to name a few) under its belt.
Having parted ways with the streetwear juggernaut in 2015, Babenzien is now using his experience to drive his own hype-worthy sneaker label.
Aprix, which debuted in 2007 before taking a backseat to the designer’s Noah clothing brand, has returned with a two-part drop that focuses on American skate shoes.
The first style boasts a canvas upper with a two-tone suede toe box and non-slip Margom sole, while the second is a cleaner tennis shape with an all suede and all canvas upper. Despite only offering two styles, there are a range of colourways including sleek pastels and minimal monochrome hues.
Get in line. Because, we assume that’s how this one is going to go, too.