Move over moisturiser, there’s a faster, lighter and, let’s face it, sexier addition to the grooming cabinet. Face serums have been on the market for a few years now and if you listen to any dermatologist they will tell you that the featherweight consistency of these babies packs a heavyweight punch when it comes to fixing everyday skincare problems.
However, despite being touted as the latest secret fountain of youth, men have been relatively slow to catch on. This is likely because few know how to use them properly.
Not any more – here’s our forehead-to-chin guide of face serums, covering what they are, which one you need and what to do with them.
What Is A Serum & How Do You Use It?
Serums are essentially moisturiser 2.0. They are made up of much smaller molecules than traditional creams, making them faster to absorb, more lightweight and able to penetrate deeper to deliver active ingredients that target specific problems.
The highly concentrated formula means a little bit goes a long way, which is good since they generally come with a higher price tag than moisturisers. A small pea-sized drop should be enough to cover the whole face.
For best results, learn to layer. Like clothing, there is a correct order in which things should be put on. Use serums after cleansing but before moisturising because the thicker consistency of some creams can block the serum from sinking in.
Problem: Dry Skin
If you’re prone to dry skin, a facial serum should be at the top of your list. While it does help, a moisturiser alone won’t always cut the mustard.
A serum that penetrates all three layers of the skin, with a focus on ultra-hydrating ingredients, is the answer.
The Fix: Malin + Goetz Replenishing Face Serum
This intensive face-booster from Malin + Goetz floods skin with all the moisture it needs. The main component is sodium hyaluronate, which is known for its ability to attract and maintain water – think of it as a super-sponge for your face.
The formula gives immediate relief to dry, tight skin, while promising a healthier looking complexion.
Available at Niven & Joshua, priced £53.50.
Problem: Wrinkles And Fine Lines
Sometimes wrinkles are best embraced, take linen for example. However, if you’re looking to tackle the creases in your face, you’ll need to find a serum that balances intense hydration and anti-ageing properties.
The Fix: ClarinsMen Anti-Fatigue Eye Serum
To take on the telltale signs of ageing where they appear most, opt for a specially formulated eye serum.
ClarinsMen Anti-Fatigue formula uses natural plant-based ingredients to improve surface-level imperfections such as fine lines, puffiness and dark circles.
Available at Selfridges, priced £29.50.
Problem: Oily Skin
Some think using a serum to remedy this problem will result in oil overload. Thankfully, there are serums designed to hydrate skin without increasing the level of sebum – the actual name for that greasy stuff – on your face.
The Fix: Kyoku Pore Reducing Serum
Kyoku uses Japanese plant extracts to reduce pore size and absorb excess oil without drying out skin. Meanwhile, ingredients such as Japanese liquorice and ejitsu rose also work to even out skin tone and improve elasticity.
Available at Mankind, priced £35.
Problem: You Need An All-Rounder
If you’re a one-size-fits-all kind of guy with no specific problem area (or too many to count), then you need a serum that boosts all of the skin’s vital functions. Hydrating, mattifying and anti-ageing. That’s not too much to ask for, right?
The Fix: Healgel Intensive Serum
Developed by leading British surgeons, Healgel’s Intensive Serum is a multi-purpose skin rescue gel. As you would expect from a scientifically designed product, it comes with all sorts of big words (hexapeptides anyone?) All you need to know is the active ingredients work to restore, protect and soothe the skin. Just what the doctor ordered.
Available at Space NK, priced £37.50.