Football just got glam; like Balmain black and gold glam. Following on from three seasons partnering with Riccardo Tisci, Nike has announced it is teaming up with French fashion designer Olivier Rousteing for the latest in its NikeLab Summer of Sport series.
As a result, the Balmain creative director – who caused riots and almost broke the resale market with his H&M collab last year – has created a range of functional sportswear pieces for both men and women.
You only have to look as far as the matching T-shirt, shorts, joggers and jackets, detailed with gold trims, zippers, drawstrings and eyelets, to see the collection is unmistakably Rousteing. However, it’s the footwear that has us throwing money at our computer screens already, with new versions of Nike’s Magista, Mercurial, Tiempo and Hypervenom trainers scheduled to drop.
What does a Kardashian-befriending fashion designer know about designing football kit you ask? Apart from revealing he played the beautiful game himself as a young boy, the results speak for themselves.
The NikeLab x Olivier Rousteing: Football Nouveau collection will be available from June 2 online and at select NikeLab stores, priced from £55.