It’s not everyday a Kardashian goes pantless on film (not since 2007, anyway). But that’s exactly what Kendall Jenner did when she got inked for V magazine’s latest video.

And she’s not alone. Every Victoria’s Secret Angel-in-waiting seems to be held at gunpoint, with the likes of Joan Smalls, Lily Aldridge, Amber Valetta and Lara Stone checking into the world’s sexiest tattoo parlour. No crap dolphins or ‘Mam’ love hearts here.

Granted, the ink on display is about as real as a transfer in a pack of bubble gum. But that didn’t stop Mario Testino adding a hyper-realistic soundtrack of squeaks, eeks and groans that demonstrate just how, erm, inviting a tattoo can be.

Well, certainly gets our stamp of approval.