Whether it’s a special anniversary, a Valentine’s dinner or you’re finally meeting someone you’ve been chatting up on a dating site, chances are how you look is going to be at the forefront of your mind. You certainly won’t want a rogue spot or bad breath to let you down or knock your confidence.

So here are a few simple steps you can take to ensure that, when it comes to personal grooming at least, you’re always pre-date perfect…

Make Sure Your Breath Is As Fresh As A Daisy

According to a survey conducted by Wakefield Research in America, 86 per cent of people said that bad breath on a first date was a deal breaker, while 58 per cent of women said they’d end a relationship if halitosis was a constant problem. These facts probably explain why nearly three quarters of us feel less confident on a date if we’re worried about our breath.

And while it’s easy to blame a love of spicy food and onions, one of the main causes of bad breath is not cleaning between the teeth properly – you only have to swiftly sniff a piece of dental floss after you’ve used it for proof of this. And yet, less than a quarter of us floss daily.

“Men, especially, seem to have problems flossing, possibly because they have bigger hands so find it fiddly,” says Sally Goss, lead hygienist at the Harley Street Dental Studio in London.

If you find it a chore, try using interdental sticks or a gadget like the Philips AirFloss Pro, which uses rapid bursts of air and water to effectively remove plaque and trapped food particles. An easier way to remove the gunk between teeth than traditional dental floss, it’s much more fun to use to boot. You can also replace the water with mouthwash for super fresh breath.

Flossing products

Boots Smile Dental Sticks 150 - Click to buyPhilips Sonicare AirFloss Pro HX8372/51 Rechargeable Power Flosser with Listerine - Click to buy

Be Fastidious About Facial Hair

Attitudes towards beards have changed massively in the last few years as their popularity has – like the whisker themselves – grown. But while women have warmed to them as style statements (one survey, by the University of New South Wales, revealed they perceive men with facial hair to be more attractive and better ‘father material’ than clean shaven ones), many still have concerns about their itchiness and cleanliness.

To make sure these beard-related fears don’t come between you and your date, simply practice a little basic beard hygiene. For starters, keep your beard clean and fresh by washing with a face wash or shampoo – just don’t overdo it.

“Over-shampooing beards strips out the natural oils that keep your beard healthy and moisturised,” says Eric Bandholz, founder of Beardbrand.

For extra freshness on your date – and to ensure your facial fuzz is soft and conditioned – apply some fragranced beard oil like Tom Ford’s Oud Wood Beard Oil, D R Harris’ Beard Oil or Beardbrand’s own Four Vices Beard Oil.

According to Bandholz, the best time to do this is immediately after the shower while your pores are still open. But since they’re pocket sized, why not take them with you and re-apply just prior to meeting your date, so you’re looking on point?

Beard oils and shampoo

D R HARRIS Beard Oil, 30ml - Click to buySPICED CITRUS BEARD OIL - Click to buyTOM FORD Conditioning Beard Oil Neroli Portofino - Click to buyBulldog Original 2-in-1 Beard Shampoo and Conditioner, 200 ml - Click to buy

Have Lips That Are Worth Kissing

Since lips lack oil-producing sebaceous glands, they’re especially prone to dehydration and chapping.

To keep yours looking – and feeling – 100 per cent kissable, lightly slough off any dry skin with a toothbrush (a mixture of olive oil and salt works too), then apply a flavour-free lip balm like Aesop’s Protective Lip Balm or Lab Series’ PRO LS Lip Tech Lip Balm.

Not only will a balm keep your smackers soft and supple, it’ll also ensure they’re looking as plump as possible. Why’s that important? Well, a study by the University of Louisville has shown that it’s not just men who find plump, voluptuous lips attractive – women do too.

Men's Lip Balms

AESOP PROTECTIVE LIP BALM - SPF 30 - Click to buyLAB SERIES PRO LS Lip Tech Lip Balm 4.3g - Click to buy

Take The Shine Off Your Skin

Since men’s skin can be up to twice as oily as women’s, there’s always a chance that you’ll be sporting a less than ideal shiny patch somewhere on your face. What’s more, the stress of a date can actually trigger oil production – as can nervously touching your face with your fingers.

One way to deal with oil-slick skin is with the help of a product like Clinique’s Exfoliating Tonic or Baxter of California’s Herbal Mint Toner.

“If your skin is oily and you want to quickly cleanse and refresh it before going out in the evening, applying a toner will be very effective,” says dermatologist Nicholas Lowe.

Simply apply with a cotton wool pad and sweep across the forehead, nose and chin, where skin tends to be oiliest. If you can’t do this just before your date, make sure your skin stays shine-free during the day with the help of a mattifying moisturiser like Kiehl’s Oil Eliminator, Witch for Men’s Anti-Shine Moisturiser or Lab Series’ Oil Control Daily Hydrator.

All of these are formulated to hydrate skin while mopping up oil at the same time.

Men's Oil-Control Grooming Products

Clinique For Men Exfoliating Tonic, 200ml - Click to buyBAXTER OF CALIFORNIA HERBAL MINT TONER 300ML - Click to buyKiehl's Oil Eliminator 24 Hour Lotion - Click to buyLab Series Oil Control Daily Hydrator 50ml - Click to buy

Cover Up

Few things knock a man’s confidence quite like spots, so what if one rears its ugly head on the day of your date? That calls for emergency measures.

This is where a concealer like Recipe For Men’s Anti-Blemish Cover Stick or Tom Ford’s Concealer Stick comes in. Both of these products have an advantage over traditional concealers in that they treat the spot as well as instantly disguising it.

Go slowly, though, gents – according to hair and make-up artist Ciona Johnson-King, the most common mistake men make when applying concealer is using too much. “That’s when it becomes obvious,” she says.

To avoid looking like you’re trying your hand at drag, she recommends cleaning the skin thoroughly first, and then applying a small amount and blending it in with your middle finger. “If you use your index finger, you’ll probably apply too much pressure and won’t get good results,” she says.

Men's Concealers

TOM FORD BEAUTY Concealer Stick - Light, 2.3g - Click to buyRECIPE FOR MEN - CONCEALER 0.2 MEDIUM 2.5ML - Click to buy

Always Be Prepared

Heading for a hot date after a long day’s work? No time to pop home and freshen up? No worries – there are an increasing number of products available geared to the time-poor man for whom a bathroom and running water are sometimes a luxury.

If you’re heading straight from work, think about keeping a dry shampoo of texturising spray in your office drawer so you can freshen up your barnet before you step out.

You can also shave without foam with the King Of Shaves Hyperglide Razor (simply activate the self-lubricating head with a little water) and top up your fragrance by decanting it into a pocket-sized sen7 Refillable Fragrance Atomizer.

On the go grooming products

FUDGE DRY SHAMPOO 150G - Click to buyORIBE Dry Texturizing Spray, 300ml - Click to buyHyperglide System Razor - Click to buySEN7 Steel Brushed Atomizer 5.8ml - Click to buy