January sales can be like playing a particularly long-winded version of poker – it’s easy to throw your hand in on the first thing you see, but if you hold out and take a more strategic approach, you just might hit the jackpot.

It’s easy to be swayed by discount price tags into buying things that are a bit off your usual style path, but doing this can be at best a false economy, and at worse see you wearing last season’s leftovers for the entire year because you blew your budget on the first bargains in your basket.

Style.com’s first January sale is full of timeless wardrobe staples from some of the industry’s most respected names – all with up to 50% off and free delivery on orders over £150 – so you can ensure that your look is always on point, sale season or not.

Here are our top picks for high-end style on a high-street budget.

Paul Smith Slim-Fit Taupe Twill Trousers

Slim-fit chinos are a wardrobe hero that we really don’t pay enough attention to. Buying a well-fitting pair in a premium fabric will take your casual dressing to the next level, but it’s easy to get distracted by flashier items.

This year, take a step back and ask yourself what you’ll actually get the best cost-per-wear out of. These Paul Smith trousers are crafted from a superior cotton-twill with a slight stretch for a durable and flattering fit, while the neutral colour will combine with, well, basically everything you already own. A sale no-brainer.

Was £210. Now £105. Click to buy.

Paul Smith Slim-Fit Taupe Twill Trousers

Mr.Start Rivington New Blue Two-Piece Suit

A beautiful suit is the cornerstone of every grown man’s wardrobe (and not just because it’s probably the outfit in which you’ll have the most tagged photos). This year, we’re taking a leaf out of Ryan Reynold’s book and going for a slightly slimmer fit in navy.

By elongating the torso with narrow lapels, a slightly shorter jacket and a slimmer leg, this Mr. Start two-piece creates a slick silhouette to hide the post-Christmas mince pie potbelly now, and the beer-garden bloat in the summer. If properly maintained, the wool and mohair fabric will see this suit last you for many tagged photos to come.

Was £750. Now £495. Click to buy.

MR.START Rivington New Blue 2pc Suit

Oliver Sweeney Fotherby Derby

Investing in a good pair of shoes is a rite of passage for every man, but buying the right pair is a delicate operation that will make or break your work and play outfits for the next few years (yes, it’s serious business).

These Oliver Sweeney Derbies are timeless enough to see you through to 2020 and beyond, yet stylish enough that they don’t look like what your dad might wear to your cousin’s wedding.

Crafted with impeccable Goodyear construction, they’ll certainly last the course – and they’re made with calf grain leather for a unique depth of colour. The dark brown shade would also pair well with a deep navy suit (see above).

Was £229. Now £149. Click to buy.

Oliver Sweeney Fotherby Brown

Ermenegildo Zegna Striped Shirt

A white striped shirt will never go out of style, but that doesn’t mean they’re all created equal. This Zegna version is cut from 100% Mako Giza cotton, with a 100 thread count providing a premium finish that will see it take pride of place in your work shirt rotation.

The immaculate Italian collar is the real star here though; working best with a tie, the narrower finish has a slimming effect which is ideal for rounder faces or wide necks. Plus, you know, it’s Zegna.

Was £270. Now £189. Click to buy.

Ermenegildo Zegna White Striped 100fili Shirt

Johnstons Of Elgin Cashmere Donegal Sweater

When you’re investing in cashmere, it’s worth checking out the company’s credentials: good cashmere will last decades, bad cashmere will be in the bin by the next sales.

Johnstons of Elgin has been making quality cashmere goods since the 18th century. While we’re not sure if its jumpers last that long, the brand’s signature Donegal knitwear is truly an investment worth making.

This classic round neck sweater has flecks of charcoal, black and white through a cool, ashy base that will team just as well with a tailored trouser as with your favourite jeans.

Was £349. Now £229. Click to buy.

Johnstons of Elgin Cashmere Donegal Sweater

Christopher Ræburn Quilted Snap Jacket

The bomber trend shows no sign of slowing. Stay militant in your bomber jacket pick with this Christopher Raeburn quilted number. Renowned for his military-influenced pieces, Raeburn’s signature recycled fabrics combine with thick ribbed cuffs and traditional detailing to create an enduring take on the staple.

The olive shade is both contemporary and classic, standing in line with this year’s trend for green, while being subtle enough to partner with denim and black for a laid-back look that won’t go out of style.

Was £295. Now £206.50. Click to buy.

Christopher Ræburn Olive Quilted Snap Jacket

Mr.Start Drysdale Wool & Cashmere Coat

Football managers may get many things wrong, but one thing they tend to do well is overcoats. Be more Pep Guardiola than Tony Pulis this winter with the Drysdale from Mr. Start.

Famed for an ‘elegance with an edge’ approach to tailoring, Mr. Start has created a perennial staple with this immaculately-cut, super-soft wool and cashmere coat.

It’s also got more than 50% off, so now’s the time to step up from Football Manager on your computer to football manager panache.

Was £595. Now £295. Click to buy.

MR. START Drysdale Wool & Cashmere Coat Navy

Our Legacy 1950’s Shirt

Scandinavian style is ubiquitously held up as the ideal to which we should all live, but if the closest you get to hygge is watching The Killing on your IKEA sofa with some meatballs, then Our Legacy can help.

The brand’s signature 1950’s shirt is made from a soft, peeled Portuguese cotton flannel with a classic curved hem – giving it a lumberjack feel without the need for loud checks.

The pearl buttons elevate it from your standard Oxford shirt and its versatility will lead to it being sold out everywhere else, so snap it up while you still can.

Was £160. Now £96. Click to buy.

Our Legacy 1950's Shirt

Bally Ceripo Leather Backpack

Bally’s leather goods are undoubtedly some of the best in the world, and it’s precisely this that gives the brand its often astronomical price tags. Made from the finest calf leather in a rich merlot shade that will team perfectly with black, navy and camel, this grown-up rucksack makes the ordinary feel extraordinary.

A great bag works just as well on- and off-duty, and with a laptop slip inside a surprisingly large main compartment, it’ll keep your belongings intact from gym to office, work to play and day to night.

Was £995. Now £597. Click to buy.

Bally Ceripo Leather Backpack

Shop the full up to 50% off sale now on Style.com.