24.hr Grooming By Dermot O’Leary

Dermot O’Leary, David Gandy and Oliver Cheshire go into M&S. Sounds like a start of a joke when in fact that’s the line-up at the high street stalwart this season. Alongside the models’ clothing and underwear ranges, the Radio 2 host has launched his own line of skincare to get every man’s face camera-ready.

Available at Marks & Spencer, priced from £5.

24.hr Grooming By Dermot O’Leary

Uomo Salvatore Ferragamo Casual Life

The original Uomo fragrance by fabled label Salvatore Ferragamo was pure Italian style in a bottle. As the name would suggest, the Casual Life follow-up, which pulls on notes of lemon, coffee and musk, is much of the same with an added air of laid-back sprezzatura.

Available at The Fragrance Shop, priced £37.50.

Uomo Salvatore Ferragamo Casual Life

Surface Anti-Pollution Skincare

Anti-pollution skincare isn’t just a new buzzword in the grooming world. Unclean air can rob the skin of its moisture stores and speed up the ageing process, so it pays to be protected. The new line-up of toxic avengers from Italian brand Surface – including a hydrating face mist (£35) – is packed with powerful antioxidants that say suck it, smog.

Available at The Grooming Clinic, priced from £16.

Surface Anti-Pollution Skincare

Mankind Grooming Box: Confidence Edition

You might not be able to bottle confidence, but you certainly can box it. The latest pre-packaged set of essentials from grooming etailer Mankind contains more than £65 worth of summer must-haves from leading brands including a 5-in-1 shampoo from Nanogen and an oh-god-get-the-festival-off-my-face scrub from Neville.

Available at Mankind, priced £25.

Mankind Grooming Box: Confidence Edition

Frédéric Malle Vetiver Extraordinaire After Shave Balm

Even though it can be a total time-suck, taking care of your skin before and after shaving is key to avoiding nasty rashes and ingrown hairs. If anyone knows the benefits of putting the work in it’s Frédéric Malle, the master perfumer who spends between six and 18 months developing scents to go into his products. Though applying his new balm won’t take quite that long.

Available at Frederic Malle, priced £75.

Frédéric Malle Vetiver Extraordinaire After Shave Balm

Fudge Urban Styling Range

The sun can really screw with your hair, making it even more important to pick the right product at this time of year. Despite being named after something that would definitely melt into a sticky mess, the re-launched Fudge Urban collection is perfect for standing up to the heat. Pick from eight products over three ranges (hold up, matte up and rough up) then simply claim you woke up like this.

Available at Boots, priced from £4.99.

Fudge Urban Styling Range

Harry’s Winston Shaving Set

For the last four years, stateside grooming start-up Harry’s has been showing US men that a good shave doesn’t have to come at a bad price. Now the brand has launched in the UK, bringing with it a range of German-engineered razors and ergonomic handles, as well as a line of non-drying shave foams and face washes.

Available at Harry’s, priced £24.

Harry’s Winston Shaving Set

Lqd Skincare

Since 2012, Australian skincare brand Lqd has been cleaning up on home turf (both on guys’ faces and at industry awards). Launched in the UK as part of London Fashion Week Men’s, the brand is one to know for its no-nonsense approach to using active ingredients and cutting out chemical nasties such as parabens and sulphates.

Available at Lqd, priced £30.

Lqd Skincare

La Mer Matte Lotion

A guaranteed game changer in the world of slapping things of your face in a bid to be more handsome, La Mer’s new Matte Lotion defies the laws of moisture. Small hydrating spheres are coated in a sea-sourced, micro-fine powder and suspended in a gel layer. Which is all science speak for a weightless moisturiser that delivers an impressive anti-shine finish.

Available at La Mer, priced £180.

La Mer Matte Lotion

Original Dryfish Texturising Dry Shampoo

These days, there are plenty of things it’s okay to steal from the fairer sex: her fragrance, her concealer, her heels. Wait, what? Dry shampoo has been one of women’s worst kept secrets for years and now guys have got their own. The grime and oil-sapping spray by London barbers Fish is a perfect refresher four days in to a festival.

Available at Fish, priced £4.99.

Original Dryfish Texturising Dry Shampoo

Kiehl’s Grooming Solutions Bar Soap

Given that the charismatic president of Kiehl’s, Chris Salgardo, literally wrote the book on grooming with his 2015 tome Manmade, it’s little wonder the brand is digging deep into the male market. One of the heroes of its new five-piece Grooming Solutions line is the Exfoliating Body Soap, which is packed with jojoba seed powder and pumice to buff away dead skin.

Available at Kiehl’s, priced £19.50.

Kiehl’s Grooming Solutions Bar Soap

Aveda Pramasana Scalp Care Range

Your hair is only as good as your scalp, so pay it some TLC. Aveda’s three-step Pramasana treatment includes an exfoliating scalp brush to help loosen build-up and increase circulation; a purifying cleanser to balance sebum levels and reduce grease; and a protective scalp concentrate to leave the scalp feeling nourished. Your bonce never had it so good.

Available at Aveda, priced £16.50.

Aveda Pramasana Scalp Care Range

Hugo Boss Iced

Staying power doesn’t just mean how long a scent lingers on the skin, but how long it can hold its place on retailers’ shelves. Hugo by Hugo Boss has been worth a sniff for more than two decades and the latest remix is just as impressive – pulling on bracing mint notes and housed in a metallic version of the signature flask-shaped bottle.

Available at The Fragrance Shop, priced £54.50.

Hugo Boss Iced