The Savile Row titan Sir Hardy Amies once wrote in his book, ABC of Men’s Fashion: “It is totally impossible to be well dressed in cheap shoes.” And while we agree, to an extent, we also believe that good footwear needn’t cost the earth.
At the sartorial junction between quality and affordability is where you’ll find Base London. Since 1995, the British shoemaker has paired the finest quality leathers with an excellence in craftsmanship to create a perfectly formed range of footwear.
Providing the foundations — both literal and figurative — of every good wardrobe, the brand’s line-up of lace-ups promises to hurt neither your feet nor your wallet.
Mind, Body & Sole
Continuing to showcase its reputation for producing shoes that cover every modern man’s needs, for AW17 Base London has tapped three very different artisans for a unique project.
The Mind, Body & Sole campaign demonstrates the rich and diverse culture of the UK capital and the broad range of men the brand kits out.
The artisans, ranging from a hat restorer to a microbrewer and a tailor, have been captured in a series of triptych portraits – each holding a tool from their craft – and a short documentary film while effortlessly weaving Base London shoes into their everyday looks.
La Touche AKA Mr Hat
The first two clips from the Mind, Body & Sole campaign have been released, with another set to drop in September.
Depressing as it may be to think about in August, winter is on its way and that requires a step change when it comes to footwear.
Fortunately, Base London has got it covered, with a wide array of ankle boots in rich autumnal shades and packing robust rubber soles, so you can combat the season in style.
By all accounts, there are few things more stylish than a sleek pair of sneakers, but there’s no denying that every man needs a few reassuringly sturdy shoes in his rotation.
Base London’s line-up for AW17 includes pairs for every occasion, from neatly cut Oxfords for the working week to burnished leather brogues for smart-casual weekend looks.
Footwear trends may not move at the same breakneck speed as clothing, but that’s not to say there aren’t a few subtle moves that show you have a finger (err, foot?) on the pulse.
Taking the guess work out, Base London’s latest collection comprises a number of trend-led styles, including a full range of high- and low-top sneakers and lace-ups with heavier profiles.
See The Full Collection
To shop the full AW17 collection, visit BaseLondon.com.
Look out for the final Mind, Body & Sole video on FashionBeans in the coming weeks.