What better way to change-up your look than by growing a beard? It’s cheap. Inordinately so next to a tattoo or new suit. Plus if it goes horribly wrong you can always just cut it off. Expensive laser removal aside, it’s impossible to do that with botched ink. You can’t cut off a tattoo. That’s grooming 101.

Beards are zero-risk investments, then. But they require regular maintenance if you want to be looking your best. Get it right and you’ll perfectly frame your face, accentuating (or creating the illusion of) a strong jaw or slimmer neck; get it wrong and you’ll look like Craig David. To that end, here’s our beard selecta.

Stubble

Are you hungover? Of course not; you’re just sexy. With stubble you walk that fine line between rugged Diet Coke guy and recently divorced dad. Certain pitfalls can drop you into the latter category, but get it right and you can transform your face with minimal effort.

That’s right, stubble requires maintenance too. It’s worth noting that facial hair doesn’t only change the shape of your face, but actually affects its colouring to the eyes of others as well. So if you’re pallid and prone to dark circles, it’s best to avoid stubble-length beards altogether.

The Long And Short Of It

Like all ostensible just-got-out-of-bed looks, stubble is in reality a science that demands planning and precision. “The key to turning stubble from negligence into a ‘look’ is trimming and shaping,” says Jake Murphy, barber at Ruffians, Covent Garden. “Leave it grow for two-to-three days for the length to even out – hair tends to grow unevenly – then trim.”

It’s not a case of one size fits all parts of your face, mind you. “The density of hair varies,” says Murphy. “It can be a lot thicker around the chin and moustache, for instance. Experiment with different lengths to get the colour balance right.” Even is the aim of the game.

Stubble

The Technique

Wearing a chinstrap in public is immoral – this isn’t the 1990s and you’re not about to drop a seminal R&B album. “A rule of thumb is to always set the line on your neck just above the Adam’s apple,” says Murphy. “Do not follow along the jaw, ever.”

You can then trim to accent your facial features. “Keep the cheeks in line with the corners of your moustache or mouth. There are plenty of options: rounding, fading, lower lines, higher lines. Experiment to see what suits you,” says Murphy.

“If you have a soft jaw, higher cheek lines and fuller corners will accentuate it and make it look stronger.”

Key Products

The best grooming products for stubble

BaByliss Precision Beard Trimmer for Men - click to buyAMERICAN CREW ULTRA GLIDING SHAVE OIL - click to buyJACK BLACK BEARD LUBE CONDITIONING SHAVE - click to buyruffians DAILY FACIAL MOISTURISER - click to buy

Mid-Length Beards

Moving up into the middleweight category is as appearance-changing for a beardsman as it is a boxer. This beard style literally adds inches to your face, creating a sense of length and width. With the right trimming techniques, this’ll add some instant handsome points to your scorecard.

But for a total knockout look, you might want to ring in some even bigger changes. Keeping the ‘tache longer for a beardstache or maintaining weight around the goatee will plonk a statement piece right on your face for all to see.

The Long And Short Of It

Fools rush in. “Continue the steps from the stubble stage, letting it grow a bit longer over a few weeks,” says Murphy. “The secret every good barber knows is that it’s all about gradual steps. You want to nurture the beard to your desired length with regular trims.”

This is favourable over simply growing it out then going at it like you’re cutting back a hedge. “If you have to shape the beard from scratch, you’re going to need a few mirrors and a steady hand.” Take your time and you’ll arrive at a result that’s more George Clooney, less George Michael.

Medium Beard

The Technique

The precise attention you give to each area will depend on your face shape and desired outcome, but one rule holds true for all. “The sideburns can puff out, so get those bad boys under control,” says Murphy. You’ll notice every scissorsmith worth his salt will take these in tight when you go for a professional trim. “You can follow this at the top of the cheek line for a face-squaring fade.”

For the ultimate square beard – and therefore a squarer jaw – work the neck like a pro. “The weight under the chin can become quite bulbous. Comb this area out and trim it with as flat a line as possible – this will enhance the chin,” says Murphy.

“Random growth patterns are where things get tricky. Some areas grow into others causing them to jut out.” A barber’s trick here is to use a comb with a naked trimmer rather than using a guard. “You’re essentially combing to expose stray hairs then trimming. Finish with a beard balm to keep the hairs in line.”

Key Products

The best grooming products for medium-length beards

Kent Brushes Handmade Comb - click to buyRemington MB320C Barba Beard Trimmer - click to buyUPPERCUT DELUXE Beard Balm - click to buyBULLDOG ORIGINAL 2-IN-1 BEARD SHAMPOO AND CONDITIONER - click to buy

Long Beards

Waddup, Gandalf? Your full beard is so much more than a nifty face warmer. Thanks to hirsute heartthrobs like Joaquin Phoenix and Tom Hardy, what was once considered a homeless man’s calling card is now the fashion statement du jour.

Carve it right and it’ll create the illusion of abundant virility even if you have literally none. (A recent study by Australian scientists found that women subconsciously associate long beards with good baby-making potential, FYI.) Carve it wrong and you’ll look like Ian Beale turned out on his ass again. So let’s do this properly.

The Long And Short Of It

You’re obviously going to need to relax the rules on how often you trim back your beard. But it will need irregular attention during the initial growing phase. Think on the previous tips for a mid-length beard and cut back on the number of trims per week. “Also allow the sideburns a little more length now.”

Don’t neglect key areas, though. “Trim a line across the cheeks so you don’t just look like you’ve given up,” says Murphy. “But you can start to let your moustache grow over your lip. A trim ‘tache doesn’t really work with a longer beard.”

Long Beard

The Technique

Steady hands, boys, steady hands. “Free handing with your beard trimmer is about to become more commonplace, so get some practice in,” says Murphy. “As the beard grows past the neck, you can maintain the neckline using the Adam’s apple rule, but let the hair growing from the jaw pass that line to create a fuller beard.”

Keep your ‘tache looking reasonable using the comb and trim method: “Comb it outwards from the middle and cut any stubborn hairs that are too long. Once it’s got length, blow dry it for the best look. Dampen it, comb, blow dry and apply a little wax,” says Murphy.

“When you’ve got the length, use the blowdry technique on the rest of your beard to encourage your hair to fall in line there too. You can fade your cheek hair so it’s much lighter toward the eyes.” This allows you to increase the overall length of your beard without going full Captain Caveman.

And a parting tip. “Beard oil can help with skin irritation and improve the health of your beard. But remember this: less is more.” A slimy beard is never a good look.

Key Products

The best grooming products for long beards

BAXTER OF CALIFORNIA Beard Comb - click to buyTRESemme 5543U Salon Professional Diffuser Dryer - click to buyJACK BLACK WAX POMADE - click to buyTOM FORD BEAUTY Oud Wood Conditioning Beard Oil - click to buy