Being quite a keen golfer myself, I was pleasantly surprised to get a call from a brand new English clothing brand which specialises in mixing golf clothing with the world of men’s fashion. As you can imagine, I get literally 100′s of emails and sales phone calls each day asking me if I am interested in featuring their clothes/website/brand on FashionBeans, to which I reply… no. However when UKKO sent me through a few images showcasing some of their launch collection I was interested: “send me a sample” I said – cheeky I know, but I have to be sure right?!

They sent me one of their cardigans and I have to admit the quality truly blew me away. Especially for an independent UK fashion label. The fabric was a true quality merino wool (like you would get in an All Saints knit), the colour contrast was beautiful and the detailing was spot on. Think visible white stitching against a dark berry colour cardigan. From what I have seen, they really are trying to “mix” sport and fashion together. This just goes to show men’s fashion is advancing. In the past you would never get a golfing brand which did anything but create functional clothes for the course (I would know). However, with the need for a fashionable male to stand out everywhere they are and whatever activity they are doing, companies such as UKKO are catching on to this fact.

This is what sets this brand apart for me. These are clothes you could literally wear during the day or on a night out… they have that preppy upper class style, but they are no different from the high quality knitwear that you would find at your local All Saints or from other traditional brands like Fred Perry. The polo shirts could especially be worn this summer and would look perfect with a pair of rolled chino shorts and some canvas trainers.

In the full post I have previewed the best of their launch collection. They started taking orders from the 1st July and from what I hear, they are flying off the shelf. UKKO were so keen to work with us that they offered us an EXCLUSIVE VOUCHER CODE for 20% OFF in order for you guys to try the brand from a golfing or fashion view. Details are below:

UKKO Premium Golf Fashion

A bit of history from the owner:
“New luxury fashion label UKKO is set to revolutionise men’s golf clothing with a unique approach and determination to combine sport and fashion. Based in London and working with UK companies to make our clothes & accessories, UKKO is a truly British brand. Born out of a demand for golfers who seek function yet desire attention, UKKO is a win win fashion brand where you tee off on trend and in comfort, whilst still turning heads off the course. We understand the needs of today’s golfer, so a fusion of clean and functional design with intelligent and dynamic detailing combine to ensure you can walk from green to bar without having to get changed.”