• Men’s Fashion News

Yoox To Launch Sportswear Section

E-Tailer Will Compete With Potential Mr Porter Launch

Any plans by Net-A-Porter to extend its recent sports outlet to menswear site Mr Porter could be beaten by rival Yoox under new plans.

The online store has announced it will compete in the athletic arena from September, going one step further by including male “fashion-forward activewear” in the dedicated space.

A spokesperson for the Italian e-tailer confirmed it will sell a selection of products from well known sportswear brands as well as niche performance wear labels.

E-commerce platform Yoox stocks ready-to-wear and accessories for men from the likes of Aquascutum, Paul Smith and Ray-Ban.

Two other separate sections also house items across interiors, books, gifts, art and photography.

Founded in 2000, Yoox is owned by the same parent company as TheCorner.com.

The launch of dedicated categories is a growing retail trend, with Amazon recently rolling out its own wearable technology platform.

Net-A-Porter, the female equivalent of Mr Porter launched its own version, dubbed Net-A-Sporter, earlier this month.

However, the site only offers womenswear for activities such as running, yoga, tennis and golf.

If the company wishes to beat Yoox to the finish line with Mr Porter, it has until September to launch.

Yoox To Launch Sportswear Section

Images below by Fred MacGregor

Luke Todd

As FashionBeans deputy editor, Luke Todd is tasked with filtering through the latest from the worlds of fashion, grooming, fitness, technology and lifestyle to deliver an indispensable edit of the most stylish stuff. Along with working on the site since 2009, he has written for leading titles such as ShortList, Drapers and GQ Style Germany and has consulted for brands including Bulldog Skincare and James Harknett.